Brands
French Connection announces Siddhant Chaturvedi as its India brand ambassador
Mumbai: French Connection has announced Bollywood actor Siddhant Chaturvedi as its first brand ambassador in the country. The campaign featuring Siddhant showcases the brand’s new range of fashion fits and the ad campaign is visible across regions and various mediums.
Siddhant has made a promising start to his acting career with performances in Inside Edge, Gully Boy, Gehraiyaan and Phone Bhoot. With a slew of exciting movie projects lined up and a thriving fan base, the actor is sure to leave a mark in the minds of the audiences. With him at the helm, French Connection’s new campaign is set to build stronger brand salience with its young and sophisticated audience cohorts across top metros and tier 1 cities in the country.
The campaign is rolled out nationally and has been extensively promoted across social media channels to reach the brand’s target audience, which largely comprises young, bold spirited shoppers. The ad campaign highlights the new season collection, centered on the theme- “Find your connection”- The visual montage featuring Sidhant emphasizes on people expressing their individuality through their fashion choices and showcasing their authentic self each day with confidence.
The 35 second ad film, titled “Find your connection” revolves around our protagonist, Siddhant’s daily routine which involves interacting with people from all walks of life. His everyday style and mood are complemented by the outfits he wears. He exudes confidence wherever he goes flaunting the latest French Connection collection. Through his dressing and style, the protagonist is able to express his individuality each day and is able to bring his most authentic self to the people he is connected with.
Speaking on the occasion, Chaturvedi said, “I am thrilled to represent a global marquee fashion brand like French Connection which has been synonymous with youth fashion over the years. The brand’s design and attitude is Fun, Bold and Quirky which resonates with my persona and style. The ad film emphasizes on expressing individuality through fashion choices and I am looking forward to a fruitful partnership as there is mutual admiration towards youth fashion.”
Speaking about the association, Myntra senior VP- house of brands Nihal Rajan said, “Siddhant’s persona strikes a perfect balance between being versatile, young, cool, and spirited that perfectly fits with French Connection’s brand values. His appeal and growing fan following has the potential to engage with GenZs and fashion-forward cohorts and influence their sartorial choices. We are confident about the association with Siddhant strengthening the brand’s reach further and building resonance with the brand’s core audience.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
