MAM
Fremantle signs more licensees for Cbeebies show
MUMBAI: FremantleMedia Enterprises (FME) has announced new licensees in the UK and Eire for their hit pre-school series Cbeebies‘s show ‘Tree Fu Tom‘.
The latest deals cover a wide range of partners and categories, including: Blues clothing for daywear; MV Sports for wheeled toys; Flair for arts and crafts; VMC for accessories and dress up; Gemma for greeting cards and party products; Ravensburger for puzzles; Egmont for annuals; and Rainbow Productions for character costumes.
The latest round of signings are in addition to current partners Giochi Preziosi, who are the master toy licensee, Random House for publishing, Aykroyd and TDP for children‘s nightwear and Character World for bedroom textiles and accessories.
A second series of Tree Fu Tom was recently ordered by CBeebies for 2013 and the show is also distributed globally by FME, finding audiences in a number of territories around the world including France, Australia and Latin America. With a global licensing programme underway as well as a complementary home entertainment strategy, Tree Fu Tom is one of the hot brands to watch.
FME VP UK licensing and retail Pindy O‘Brien said, “With a host of new licensees on board, a new series commissioned for CBeebies and some exciting new international TV distribution deals, Tree Fu Tom is proving to be a great success both on and off screen.”
Aimed at 4-6 year olds, ‘Tree Fu Tom‘ combines innovative elements of heroic action, fantasy and magic, coupled with unique interactive physical activity. Set in an enchanted world where movement creates magic, viewers are encouraged to interact with the show through physical actions that have been devised and approved by movement development specialists to assist in the development of children. Former Doctor Who stars Sophie Aldred and David Tennant voice the lead characters Tom and Twigs.
With animation by Blue Zoo Animation, Tree Fu Tom is a co-production between FME and the BBC for CBeebies. The executive producers for the BBC are Jackie Edwards and Alison Stewart; and Bob Higgins and Sander Schwartz for FME. Tree Fu Tom was created and produced by Daniel Bays.
Brands
Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
