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Fremantle Media announces publishing deals for ‘Planet Cook’
MUMBAI: FremantleMedia Licensing Worldwide (FLW), the licensing division of television format creator FremantleMedia has announced two publishing deals for the culinary adventure show, Planet Cook.
FLW has granted international publisher, Dorling Kindersley, the pan-territory rights to produce and distribute a Planet Cook cookbook, sticker book and Funfax in the UK, Germany and Australia. The 48-page branded cookbook will feature step-by-step guides to preparing selected recipes that have featured on the TV show. The products are scheduled to go on shelf from summer 2006
In a separate deal, leading annuals publisher, Pedigree Books, has been granted the rights to produce and distribute a 64-page hardback annual in the UK and Australia. The Planet Cook Annual, which will be distributed in Australia by ABC Publishing, is expected to hit shops in summer 2006.
Targetted at children aged 6-10 years, Planet Cook is a live-action cookery adventure show for children where mealtime disappointments are a thing of the past. Set on a tropical island, each episode sees Captain Cook guide three young Cook Cadets as they create a meal against the clock. Each recipe is inspired by the natural world – from leaf-eating dinosaurs to volcanoes – which gives Captain Cook the inspiration to create delicious dishes like ‘Erupting Volcano Surprise’. All recipes have been analysed by independent, qualified nutritionists to fit within the context of a balanced, healthy diet.
FLW VP Licensing UK Dom Wheeler said, “These pan-territory publishing deals are yet another great example of how the Planet Cook brand can extend across multiple touch-points and these volumes will be a great fit with our existing range of products. Dorling Kindersley and Pedigree are both well-established leaders in the publishing field with tremendous distribution at retail and we are delighted to have them on board.”
Planet Cook continues to be a key priority for FLW. FLW says that it will continue to extend the brand further across key categories including additional publishing, cookware, gifting, interactive and food to complement the Heinz Planet Cook range and first Planet Cook DVD release (Universal Pictures)which launched at retail last week. Branded cookware and bakeware (Trudeau-Euromark) will be available at retail from November.
Earlier this month, FremantleMedia had announced tape sales to TVB, in Hong Kong and Kids Central in Singapore. Both broadcasters acquired 52 x 20′ episodes of the UK version of Planet Cook which is produced by format owner and creator, Platinum Films. 52 episodes of the UK show have also been sold to ABC in Australia and Fremantle Home Entertainment has granted DVD and VHS rights to ABC to complement the launch of the show on the channel this month. Planet Cook also has a first class broadcast platform in the UK and public broadcaster, ZDF, has produced a local series for Germany.
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Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
