MAM
Free Fire – the World’s Most Downloaded Mobile Battle Royale Game – Suited for Gamers in India
MUMBAI: Free Fire, the world’s most popular mobile battle royale game, was designed to deliver the premium battle royale experience to players all across India. Garena’s first self-developed game set out to address a need with players who wanted a highly immersive and enjoyable social battle royale game, designed specifically for mobile phones.
Free Fire allows users to enjoy the premium mobile battle royale experience on almost any smartphone, and its quicker gameplay with smaller maps offers an engaging and immersive experience every round. The social and interactive elements of Free Fire, including its unique guild system and story arcs for main characters in the game, ensure players are always enjoying the game with those around you.
Free Fire’s deliberate design and social gameplay has grown rapidly to become a favourite all over the world. As of May 2019, Free Fire has more than 450 million registered users, and over 50 million peak daily active users. Free Fire was the third most downloaded mobile game and the most downloaded battle royale game globally across the Google Play and iOS App Stores combined in the second quarter of 2019, according to App Annie. It also continued to be the top ranking game by monthly active users in Latin America in the second quarter, according to App Annie.
Free Fire has one of the largest and most engaged global games community. Garena World 2019, which hosted the first-ever Free Fire World Cup, saw close to 270,000 attendees over the 2-day event. Free Fire World Cup attracted more than 27 million online views in total and recorded peak concurrent viewers of over 1.1 million on YouTube. Additionally, the recently concluded Free Fire Pro League Brazil 2019 saw close to 13 million views on YouTube alone.
Free Fire World Cup 2019, held in Bangkok, Thailand, in April 2019
Team New X was crowned champions for the Free Fire Pro League Brazil 2019
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
