Account
Fractal Ink linked by Isobar launches virtual career hackathon
NEW DELHI: Fractal Ink linked by Isobar, the design specialist from the house of Dentsu Aegis Network (DAN) India, has announced the launch of a Virtual Career Hackathon. The hackathon is a series of activities that the agency will run as part of its recruitment process.
The virtual Career Hack will be conducted on 1 August 2020. Prior to the hack day, interested candidates will send Fractal Ink their CVs, which will be further evaluated by the agency experts. On the hack day, the pre-invited candidates will login to the agency’s online platform at a given time. The Fractal Ink team will then divide them in groups of six to seven, based on their skills. Further, each group will be guided into a breakout room and will be given a topic for general discussions (GD). It will be facilitated by a senior Fractal Ink member as a moderator. The moderator will keep an eye on communication skills, awareness, logic, and team interaction amongst the candidates.
Post the GD, a design test will be organised with necessary details, topics, and a time limit of two hours to complete the given task. The objective will be to examine the candidate’s capabilities to break down the problem, structure a solution, and define an approach.
In the next step of the hack, the candidates must present their solution in front of Fractal Ink’s seniors in the pre-set breakout rooms. Here, the solution will resonate with the candidates’ confidence with which they present in. Ultimately, a final round of interviews with the management will be scheduled for the top candidates, where offers to join one of the most dynamic teams in the country will be made.
Fractal Ink co-founder, COO and chief business officer Geeta Suthar said, “During our recruitment drives, we test potential candidates at many levels – for the different hats a designer at Fractal Ink needs to wear – their ability to think, their design skills, their ability to interact with peers and seniors as well as how they are able to present their solutions to a group. The process had been honed and refined for recruitment when done face-to-face. We have tweaked the process to be suitable for the virtual world and it will be interesting to see how the complex process pans out.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
