MAM
Fox plans global splash for release of ‘X2’
indiantelevision.com’s Media, Advertising & Marketing Watch
Fox plans global splash for release of ‘X2’
The Indiantelevision.com Team
(26 April 2003 2:00 pm)
LOS ANGELES: Talk about monster film releases. News Corp’s Twentieth Century Fox film studio is planning the largest ever global release for a Hollywood movie when thriller X2: X-Men United debuts in 93 markets around the world on May 2.
A Reuters report quotes a Fox spokesperson as saying that the studio hopes to place the film in as many as 3,700 theatres in the United States alone and up to 3,800 theatres in other countries. Indian audiences will however, have to wait a month longer than the rest, as the movie is scheduled for release in India only on 30 May.
If X2 can get to 3,700 U.S. venues, it would become the widest US debut ever, surpassing last year’s major hits, Harry Potter and the Chamber of Secrets and Spider-Man, which each debuted on over 3,600 screens.
When Spider-Man premiered last May, it earned $114.8 million at domestic box offices, which stands as the record for the most revenues earned by a movie in a three-day debut. Whether X2 will be able to surpass that stupendous record will be known soon enough.
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.
