AD Agencies
Founder and MD Ambika Sharma becomes the sole equity stakeholder of Pulp Strategy
MUMBAI: In a massive top-tier overhaul, the reins of Pulp Strategy have been taken over by its Founder and Managing Director Ambika Sharma. Ambika Sharma the Majority stake holder acquired an the balance equity stake of 22% for an undisclosed amount from the brand’s exiting minority shareholder and Director CFO Raj Vikram Singh, to become the sole equity owner of the multi-award winning full-service marketing agency.
The restructuring has helped Pulp Strategy tide over vision mismatch and improve its agility to consolidate its domain leadership position as a leading independent Digital creative agency in India redefining the brand-consumer interaction in today’s dynamic business landscape.
With the management overhaul that was finalised in Q3 of the Fiscal Pulp Strategy has experienced accelerated growth in H2, as it gears up for large-scale business expansion, with a singular focus on innovation driven by an in-depth understanding of the industry.
With new client acquisitions including brands like Tupperware, Barco, Hero Electric, Proburst and Philips Avent, The agency is now looking to increase its focus on content marketing, digital engagement, while simultaneously leveraging interactive new-age technologies for its expanding client portfolio.
On the development, Pulp Strategy, Founder and Managing Director, Ambika Sharma said, “As a young business it was important for us to maintain our agility as well ensure that our talent contributes towards the improvement of our offerings as well as our commitment to our clients. This decision to re-haul management has been taken with an aim to augment the growth trajectory of Pulp Strategy and to consolidate the agency’s market position. It will enable us to further our aggressive growth plans while strictly maintaining an industry-focused and innovation-driven approach.”
Incorporated in 2011, Pulp Strategy at present drives revenue worth Rs. 443 million and is eyeing forward-thinking product and service offerings to support its market ascension and client base expansion. Its current and previous clientele includes the likes of Google, Philips, Microsoft, Michelin, Canon, Rolls Royce and Yahoo!, amongst others.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
