Account
Fossil assigns media mandate to Carat
MUMBAI: Fossil Group, a global design, marketing and distribution company that specialises in consumer lifestyle and fashion accessories, has roped in Carat as its media agency.
The Fossil Group account is based in Bangalore and will be handled by the Bangalore teams of Carat Context and iProspect there.
Fossil is an American watch and lifestyle company, creatively rooted in authentic vintage and classic design. It strives to create high-quality watches, bags, jewellery and more that preserve the best of the past while updating it for today. The Fossil Group represents a number of bridge to luxury fashion brands in India including the likes of Skagen, Armani Exchange, Diesel and Michael Kors to name a few.
Fossil India head of GTM (Go To Market) Paul Ruban says, “We are delighted to have Carat handling our Fossil account in India. Besides the strengths of the teams that Carat has in India through the Dentsu Ageis Network, we are glad to have an agency that has a pan Asia presence. This will allow us to be consistent in our message and execution across various communication channels in the APAC region”
On this win, Carat CEO Joydeep Raha adds, “We are truly honoured that Fossil saw value in our integrated strategic approach and aligned its business with us. We look forward to leveraging the Network’s strengths across all media to deliver a wholly connected solution for Fossil.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
