Brands
Fortune’s funny fight against bad cholesterol
MUMBAI: When bad cholesterol comes knocking, Fortune says not today. In a refreshingly witty spin on health messaging, Fortune rice bran health oil has launched a tongue-in-cheek campaign titled Swipe Away Bad Cholesterol, marking World Heart Day with laughter and learning in equal measure.
The TV commercial opens in a plush housing complex where two men in bright yellow padded suits, personifying ‘bad cholesterol,’ attempt to visit a resident after his weekend binge. Their banter is abruptly cut short by the lady of the house, who refuses to let them in, armed with her secret weapon: Fortune rice bran health oil.
Backed by science, the ad highlights rice bran oil’s natural oryzanol and unsaturated fats, known to support healthy cholesterol balance. The film cleverly turns an everyday indulgence into a light-hearted reminder of smarter cooking choices.
“Food is love, and how we cook reflects what we care for,” said AWL Agri Business Ltd. joint president – sales and marketing Mukesh Mishra “With over 25 per cent of adult Indians having high cholesterol, small choices like switching your cooking oil can make a big difference.”
Extending the campaign beyond screens, Fortune staged quirky on-ground activations in Mumbai, featuring actors dressed as “cholesterol men” playfully engaging with passers-by at Juhu Beach, Bandra Station, and Andheri Metro. The antics drew laughter, and curiosity, before the Fortune mascot arrived to “scare off” the cholesterol culprits.
Through humour and heart, Fortune strengthens its image as more than a kitchen staple, it’s a trusted ally for healthier living in millions of homes.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
