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Fortune 500 online advertising grows six per cent

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NEW YORK: The latest AdRelevance research from Nielsen//NetRatings, which claims to be the global standard for digital media measurement and analysis, reveals that 286 Fortune 500 advertisers launched an online advertising campaign during the last quarter of 2002, as compared to 270 the year prior, showing a six per cent year-on-year increase.
 

 
VP client analytics, Nielsen//NetRatings Charles Buchwalter said, “Fortune 500 advertising has grown steadily in the past year, as large traditional advertisers are discovering how the online medium can be used to reach desirable target audiences. The stage is set for the Web’s share of these companies’ marketing budgets to increase throughout 2003. A varied group of Fortune 500 online advertisers comprised the top ten list, indicating that interactive media has made an impact across many industries. After a challenging two-and-a-half years for the online advertising market, the increasing involvement of the US’s largest advertisers provides a much-needed shot in the arm to the online medium.”

Amazon.com, ranked No. 492 on the Fortune list, peaked as the top online advertiser in Q4 2002. Amazon recorded 12.2 billion ad impressions during the busy holiday season. Cosmetics company Estee Lauder ranked number 360 on the Fortune 500 list, claimed the No. 2 spot with 9.5 billion impressions, while USA Interactive posted seven billion impressions for the quarter. SBC Communications and Barnes & Noble rounded out the top five with six and 5.8 billion impressions served, respectively.

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Rich Media Advertising Scores with Fortune 500 Companies: Half of the top rich media advertisers last quarter were Fortune 500 companies. Hewlett-Packard, ranking No. 28 on the Fortune 500 list, led the way with more than three billion impressions using rich media . SBC Communications, another top 30 Fortune 500 company, came in as the No. 2 rich media advertiser with 1.5 billion impressions. Of the top ten rich media advertisers, Cassava Enterprises, owner of Casino-On-Net.com, was the only pure Internet-based business. Additionally, only two of the top 10 rich media advertisers appeared in the top 10 in 2001, suggesting that rich media is still in the process of being discovered by more advertisers.

Buchwalter added, ” Rich media allows Fortune 500 advertisers, who are used to the live-action and emotion-packed delivery of television, to bring similar messages across media to the online space. The growing presence of traditional companies employing rich media technologies suggests that large offline players like what they see online and are experimenting with new ways to get their messages across.”

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Tessolve lands a semiconductor veteran to drive its next big push

Ravi Kumar Chirugudu, who started his career at ISRO and has spent 35 years building chips and companies, joins the Bengaluru-based firm as president and chief operating officer

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BENGALURU: Tessolve has never been shy about its ambitions. The Bengaluru-based engineering services firm already counts 18 of the world’s top 20 semiconductor companies among its clients, employs more than 3,500 engineers across 12 countries, and last year pocketed a $150m investment from TPG. Now it has hired the executive it believes can turn those assets into something bigger. Ravi Kumar Chirugudu, a 35-year semiconductor veteran who once built satellite payloads for ISRO and has since scaled engineering organisations across three continents, joins as president and chief operating officer, effective immediately.

THE MAN AND THE MANDATE

The appointment is, by any measure, a serious hire. Ravi Kumar Chirugudu comes to Tessolve after senior leadership stints at HCL Technologies, Altran and Wipro, where he managed large profit-and-loss portfolios and oversaw cross-regional teams. Over the course of his career, he has been instrumental in bringing more than 1,000 new products to market across the high-tech, energy and manufacturing verticals. Before the private sector claimed him, he began his working life as a scientist at the Indian Space Research Organisation, contributing to research and development in charge-coupled device technology and satellite payloads, a foundation that shaped everything that followed.

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In his new role, he will lead Tessolve’s global growth strategy: expanding its engineering capabilities, deepening customer relationships and accelerating innovation across semiconductor and high-performance computing domains. The brief is broad, but the context is specific. Tessolve operates in the $550 billion global semiconductor market, and its recent moves, the acquisition of Germany’s Dream Chip Technologies and the TPG funding round, have sharpened both its reach and its expectations.

Srini Chinamilli, co-founder and chief executive of Tessolve, is characteristically direct about why Ravi Kumar Chirugudu was the choice:

“As we scale our global semiconductor and system engineering capabilities, Ravi’s appointment marks an important step forward. As global semiconductor demand continues to accelerate across industries, it is creating significant opportunities across the semiconductor lifecycle, from design, packaging, validation and systems integration. Ravi’s deep knowledge and leadership in this ecosystem brings the right mix of industry expertise, customer connect and execution capability, which will play a key role in strengthening our position as a trusted global engineering partner and reinforcing our market leadership.”

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THE NEW ARRIVAL SPEAKS

Ravi Kumar Chirugudu, for his part, frames the move in terms of timing and culture, two factors that veteran executives tend to weigh as heavily as title or compensation:

“I am happy to join Tessolve at a time when the industry is rapidly evolving towards more complex, AI-driven systems. What stands out to me is its strong people-first culture and its commitment to bringing value to its customers. The strength of its global team, combined with its deep expertise in semiconductor innovation and next-generation product engineering, creates a solid foundation to build differentiated, scalable solutions. I look forward to working closely with the team to drive strategic growth and strengthen its role in shaping the global semiconductor ecosystem.”

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The reference to AI-driven systems is not incidental. The semiconductor industry is in the midst of a structural reshaping, driven by the insatiable compute demands of artificial intelligence. For engineering services firms like Tessolve, which offers end-to-end capabilities from silicon design to packaged parts and invests in high-performance computing, high-speed interfaces, photonics and 5G, the moment is both an opportunity and a test. The company says it is well positioned to capture the next wave of industry growth. Ravi Kumar Chirugudu is now the person who has to prove it.

He came in from outer space, literally, and spent three decades learning how the semiconductor industry works from the inside out. Now Tessolve is betting that accumulated knowledge can help it cross the next frontier. In the $550 billion global chip market, the gap between ambition and execution is measured in engineering hours and leadership quality. Tessolve has just gone shopping for both.

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