MAM
Former RBI director Urjit Patel appointed as Britannia’s additional director
NEW DELHI: Consumer goods major Britannia has appointed former Reserve Bank of India (RBI) governor Urjit Patel as the company's additional director. Patel will serve as the additional director for Britannia for a period of five years, from 31 March 2021 up to 30 March 2026.
"The board of directors of the company at their meeting held today 31 March 2021, approved the appointment of Dr Urjit Patel, as an additional director of the company in the category of non-executive and independent director," said Britannia in a BSE filing.
A PhD holder in economics from Yale University, Urjit Patel served as the 24th governor of the RBI from 4 September 2016 to 10 December 2018, succeeding Raghuram Rajan. However, Patel stepped down before the end of his term citing personal reasons, thus becoming the fifth RBI governor to have resigned before the end of the term.
After completing his PhD in 1990, Patel joined the International Monetary Fund (IMF), and worked in several countries like the United States, India, Bahamas, and Myanmar.
He is currently the chairman of the governing body of the National Institute of Public Finance and Policy. He is also on the Investment Advisory Committee of the Army Group Insurance.
MAM
Bark Out Loud launches #ThriveSharedJourney with Huma Qureshi
New campaign reframes pet nutrition as a mindful, shared growth journey.
MUMBAI: Bark Out Loud just gave pet parenting a leash on meaning because when your dog’s dinner becomes a daily pact, even the kibble starts feeling like a love letter. Bark Out Loud by Vivaldis has unveiled #ThriveSharedJourney, a new campaign for its Thrive range of pet food, featuring actress and pet parent Huma Qureshi. Launched around International Women’s Day 2026, the campaign shifts the narrative from routine feeding to intentional, shared growth between pets and their owners.
The core idea, thriving isn’t automatic, it’s a conscious decision made together. Today’s pet parents track their own milestones and upgrade their lives, yet pet nutrition often slips into autopilot. The campaign challenges that gap, showing that real wellbeing comes from active participation, not passive provision.
A heartfelt film starring Huma Qureshi captures this shift: everyday moments of connection over Thrive meals become the building blocks of a stronger bond. The message is clear growth is shared, not solo.
Bark Out Loud by Vivaldis CEO Kunal Khanna said, “Pet parents today love their pets deeply, but there is still a gap when it comes to everyday nutrition awareness. #ThriveSharedJourney is our way of building a more responsible culture of feeding, where thriving becomes a shared commitment.”
Bark Out Loud business head Devika Khanna added, “Thrive has been created to bridge that gap with clean, thoughtfully developed recipes that support digestion and overall wellbeing. Partnering with Huma allows us to tell this story in a way that feels real and relatable.”
The campaign will roll out through digital films, creator collaborations and community conversations, positioning Thrive as a daily investment in long-term health rather than a habitual purchase.
In a world where pets are family, Bark Out Loud isn’t just feeding them, it’s feeding the idea that every bowl is a promise: we grow together, we thrive together, one mindful kibble at a time.
