MAM
Fork Media and Ziff Davis announce Mashable India
MUMBAI: Fork Media, India’s fastest growing publishing and ad tech media company, announced a new agreement with Ziff Davis, the digital media company with market-leading positions in the technology, entertainment, gaming and shopping categories, to operate Mashable India (in.mashable.com). The expanded partnership builds on Forks’ existing operation of other Ziff Davis brands, IGN and AskMen, in India.
Mashable is obsessed with culture and tech, offering smart, spirited coverage of the products and innovations that shape our connected lives and the digital trends that keep us talking. A recognised authority in tech, social and digital culture, Mashable’s audience believes in taking action to shape a better future. One of the most prominent and premium brands in media, Mashable became a Ziff Davis brand in 2017.
Mashable India will curate and localize the best of Mashable’s delightfully offbeat global content, while adding originally created unique content specifically produced for the Indiamarket.
Fork Media has emerged as India’s most talked about digital media company, winning the Deloitte Technology Fast 50 India & APAC, FT 1000 High-Growth Companies APAC, and India Emerging Global 20 awards. Founded in Mumbai in 2013 with offices across India, Southeast Asia and the Middle East, Fork’s brand-first philosophy, authentic branded content solutions and multi-screen platform reaches an audience of more than 100 million users per month.
Samar Verma, CEO of Fork Media, said:
“We’re excited to expand our partnership with Ziff Davis, having developed real traction with IGN and AskMen, we view Mashable as a game changer to our content publishing business. We believe Fork Media can drive Mashable India to its true potential with our integrated content, sales and marketing approach.”
Adam Doree, on behalf of Ziff Davis, said: “As a new chapter for Mashable’s international expansion begins, Ziff Davis will be working with the very best media companies in the world as its partner operators – both existing and new to our partner group. In India, our partners at Fork Media are building a world class media company and their values are a perfect match for Mashable India.”
Ziff Davis’ international profile represents a rare opportunity to reach a truly global audience, offering both scale and local relevance in every major territory worldwide. Ziff Davis’ world map can be seen at: http://world.ziffdavis.com. Operation of Ziff Davis’ PCMag.com in India continues under itsseparate partnership with Times Internet Ltd.
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
