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FOREVERMARK UNVEILS ITS LATEST PODCAST EPISODE LEVISON WOOD: WALKING WITH ELEPHANTS #ProtectingForever #EarthDay
This Earth Day, Forevermark has released its latest podcast episode, Levison Wood: Walking with Elephants on “The Power of the Diamond” series.
Featuring renowned British explorer, conservationist, author and photographer Levison Wood, in conversation with Charlie Mayhew, CEO of Tusk, Levison speaks about his love of elephants from when he was a child; to his most recent expedition in the spectacular Botswana landscape trekking alongside these majestic creatures on their annual migration across Botswana, from the salt pans of the Kalahari Desert to the rich and sprawling grassy plains of the Okavango Delta. In this episode, both Levison and Charlie really highlight the importance of conservation and looking after our planet and animals, inspiring us all to try and make small changes to our everyday to create a brighter future where the African elephant is still a part of it.
Today and every day, Forevermark, the diamond brand from De Beers Group, is committed to protecting the natural world and positively impacting the people, communities and countries where our natural diamonds are sourced. Diamonds are one of nature’s greatest gifts, formed billions of years ago and is one of the many reasons why Forevermark feels so deeply connected with the Earth and so passionate about its protection. That is why, for every hectare of land De Beers Group uses to recover diamonds, it dedicates six hectares to conservation of nature, covering around 200,000 hectares in total across southern Africa, this is known as The Diamond Route.
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8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
