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Forevermark unveils a series of six short films telling the incredible journey of moving giants
MUMBAI: For World Elephant Day 2019, Forevermark, the diamond brand from De Beers Group, is excited to unveil a compelling six-part short film series revealing the epic journey of one of the world’s keystone species as they embark on one of the largest and longest translocations ever undertaken in South Africa.
In 2018, De Beers Group announced that it was commencing a major conservation initiative titled Moving Giants that would see around 200 elephants translocated from its Venetia Limpopo Nature Reserve (VLNR) in South Africa to a national park in Mozambique co-managed by NGO Peace Parks Foundation and the Mozambique government. The aim of the initiative, which would take around three years to complete, is to protect and sustain the natural habitat, and the future survival of the animals and plants it supports, at the VLNR, while helping to facilitate the restoration of the elephant population in Mozambique.
The six-part film series tells the moving story of the first 48 elephants and what it takes to translocate these majestic creatures a staggering 1,700km to Zinave National Park. Each episode is told through the eyes and experiences of the varied group of experts, partners and collaborators involved in the project, including elephant translocation specialist Kester Vickery; veterinarian Dr. Andre Uys; Senior Manager: Ecology and DBCM Properties Piet Oosthuizen; and Zinave National Park Ranger Estevao Chiure.
In July 2019, De Beers Group announced that it had successfully carried out its second translocation as part of Moving Giants, translocating a further 53 elephants from its Venetia Limpopo Nature in South Africa to Zinave National Park in Mozambique.
Respect and love for nature are deeply embedded in the heart of Forevermark. Forevermark, as part of De Beers Group, is proud to be a part of this cutting-edge conservation project and the partnership with De Beers Group and Peace Parks Foundation, as they aim to protect and sustain the VLNR for future generations and, in turn, help to restore Mozambique’s elephant population.
Throughout a Forevermark diamond's journey from rough to polished, particular care has been taken to ensure responsible business practices, to protect the natural world. The future of this amazing keystone species is in our generations hands and it is our responsibility to continue conservation efforts to protect them and the habitats around them, so future generations can continue to enjoy the incredible earth we live on.
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8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
