MAM
Forevermark Celebrates Women of Today
Delhi, March 2020: To celebrate Women’s Day, and as part of its ongoing pledge to the advancement of women, Forevermark presents the Half Carat Collection for the modern, multi-faceted, independent woman of today. To mark the occasion, the brand has also launched a unique social media filter, targeting the new generation of consumers.
Each diamond in the Half Carat collection is beautiful, rare, responsibly sourced and natural while being symbolic of a woman’s achievements and celebrations at work and home. Women wear multiple hats and their achievements each day are what keeps them going, it could be her passion, career or personal life choices. The Forevermark Half Carat collection serves as a reminder of the drive for achievements that a woman possesses.
To mark this day, Forevermark has created a new selfie filter on Facebook called the #BetterHalfWithinMe. This filter portrays the strengths that define a woman. When a selfie is clicked, half of their face lights up with the qualities that reflect her personality type. This application has been created by Togglehead Digital Marketing Company along with Forevermark.
Speaking on the occasion, Mr. Sachin Jain, President, Forevermark India said, “The woman of today is independent and decides when she wants to buy her diamonds. We see the modern Indian woman enjoying increasing levels of economic success and truly celebrating her achievements. The Half Carat Collection is perfectly targeted to this woman who is aware of her choices and acknowledges herself. Through the Facebook filter we hope to remind young women to celebrate themselves each day.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
