MAM
‘Forever in our kitchens & hearts’: Brands eulogise MDH Uncle
New Delhi: It’s a sad day for the Indian business community with the passing of 'Mahashay’ Dharampal Gulati, owner and CEO of spice brand MDH (Mahashian Di Hatti), as well as the most recognisable grandpa on national television.
He was known by many monikers: 'king of spices', ‘masala king’, ‘MDH uncle’ and there is hardly anyone in India who would have not heard the memorable jingle for the brand created under his tenure – ‘Asli Masale Sach Sach, MDH MDH’.
He was undergoing treatment in Delhi for the last three weeks.
From a small shop in Karol Bagh, late Mahashay Dharampal Gulati built MDH into one of India's leading spice brands, valued at around Rs 1,000 crore. He officially established his company in 1959. At present, MDH Spices, which reportedly manufactures nearly 50 different varieties of spices, has 15 factories across the country and sells its products all over the globe.
He will always be regarded as an iconic entrepreneur and will continue to inspire generations ahead.
Multiple brands across categories came forward to pay tribute to this iconic leader:- Pepsico
Policybazaar
India's favourite MDH Uncle, Mahashay Dharampal Gulati, will always be remembered as the King of Masalas. May his soul rest in peace.#MDH #RIP #PolicyBazaar #AapKiSideHai pic.twitter.com/ldsOD9phSB
— Policybazaar (@policybazaar) December 3, 2020
Ceat
Age was indeed just a number for you. Thank You for adding flavors to our life and always inspiring us. RIP #DharampalGulati #mdhmasala #MDH pic.twitter.com/4SHifBj7Xu
— CEAT TYRES (@CEATtyres) December 3, 2020
Indigo
RIP Mahashay Dharampal Gulati, the longest-reigning king of our kitchens. #mdhmasale #mdhmasala #MDHRIPधर्मपाल #RIP pic.twitter.com/KrKz9Bgj3H
— IndiGo (@IndiGo6E) December 3, 2020
Badshah Masala
With complete & utmost respect, we mourn the loss of the eminent personality in the Masala Industry, the owner of MDH Masala, Mahashay Dharampal Gulati. We sincerely offer our deepest condolences for the huge loss to our industry and customers of all Masala brands. pic.twitter.com/09b9FwOBf4
— Badshah Masala (@Badshahmasala) December 3, 2020
EaseMyTrip
An end of an incredible journey. Om Shanti
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.#EMT #EaseMyTrip #DharmpalGulati #MDHMDH #MDH #endofanera #RIP #MDH #mdhmasale pic.twitter.com/gTBWc11Zyc— EaseMyTrip.com (@EaseMyTrip) December 3, 2020
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
