MAM
Ford kicks off ‘Fida Running Moments’ contest for Standard Chartered Mumbai Marathon
MUMBAI: To further Ford India’s association with the forthcoming 2007 Standard Chartered Mumbai Marathon, the automobile major is set to launch a contest titled ‘Fida Running Moments.’ Ford Fiesta has been appointed as the official transport partner for the marathon this year.
The contest will run live from 5 to 16 January inviting participants to enter the contest, which will be promoted through a poster campaign across Ford dealerships in Mumbai along with mall displays at the Haiko and Inorbit Malls in the city.
The contest will also run across radio stations including Radio Mirchi, Radio City, Red FM and Radio One, while the best entry of the day will be read through RJ Mentions. Daily winners will be announced giving them an opportunity to win exciting prizes and gift vouchers, informs an official release.
Participants will be required to answer the following question – ‘When did you run for something you were Fida over?’ and send in their entries via a SMS to 6263 by typing FIDA (space) followed by their message.
The grand prize for the contest is a Ford sponsored holiday for the Dubai Shopping festival. The lucky winner will be announced and his/her name and photograph along with his/her Fida running moment will be projected in a display on the Air India building on 19 January evening.
In addition, Ford Fiesta will set up a graffiti wall at the Mumbai Marathon Expo being held from 17 to 20 January at the World Trade Centre encouraging Marathon celebrities, athletes and the visiting public to pen down their Fida running moments.
Ford India vice president marketing sales and service Scott McCormack said, “Ford Fiesta is delighted to be associated closely with the Standard Chartered Mumbai Marathon. The Marathon exemplifies stamina, endurance and perseverance. Ford Fiesta stands for high performance, superior mileage and leadership, making it the perfect fit to be partnering the Marathon.”
“The Mumbai Marathon presents a unique opportunity for people from all walks of life to come together and run for various reasons. The Fida Running Moments contest gives the people of Mumbai an opportunity to share their memories of running for something they are fida on.”
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
