Ad Campaigns
Foodpanda celebrates The Crave Party; desserts at just Rs 9
MUMBAI: Foodpanda, the food experience platform has launched its biggest food campaign till date called The Crave Party for its users across its top priority markets.
The campaign will kickstart with the industry first offering of desserts at just Rs 9 followed by attractive values for popular categories of snacks starting at Rs 19 and biryani starting at Rs 79.
From 29 August, users will be able to indulge their cravings and avail these prices with no minimum order value. Users will see specialised collections on the app for various such offerings during the campaign.
The campaign The Crave Party is aimed to celebrate the universal love for food that ties all the foodies in the country together. Foodpanda has designed this and the upcoming offerings keeping the emerging trends and sentiments of the consumers in perspective at the same time aligning them with the business objectives.
Foodpanda CEO Pranay Jivrajka says, “There is nothing more unifying than the love for food and we want to embody that on our platform. Through the most popular categories like desserts, snacks, biryani, etc., we intend to provide our customers with the best food experiences on the platform. At the same time, we aim to establish long term relationships with our partner restaurants by introducing such compelling propositions. On the technical and logistical fronts, we aim to hire the right set of people needed, leverage Ola’s prowess and ensure that the last mile is covered with a strong customer support.”
The campaign will witness a strong integration with Ola assets and properties and will reach out to Ola customer base for maximum impact. Foodpanda will also be building a fleet of 60K delivery riders in the next two months to meet the demands of the campaign and ensure a seamless ordering experience for the consumers.
With the food app joining hands with one of India’s most largest mobility platform- Ola, it entered a new phase of reinvention and energised efforts to make a difference in the market with untapped opportunities.
Foodpanda has the capability to leverage Ola’s technological prowess and cross market their offerings to a customer reach of more than 100 million Indian customers.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
