Account
foodpanda appoints Percept/H as its creative agency
MUMBAI: Percept/H, the flagship advertising agency of Percept Limited, has bagged the account of foodpanda, a food ordering platform. The multi-agency pitch was won by Percept/H and is pegged at approximately Rs 1 crore.
The foodpanda account will be handled nationally with supervision of client operations from the Percept/H Delhi office.
The brief given to Percept/H by the foodpanda team prior to the pitch was to encourage the target audience to download the foodpanda app and make it the most popular and accepted way to order food.
Percept/H conceptualised and created a unique idea that ensured a complete repositioning and enhancement from the existent promotional line ‘Your favourite food just a call away’ to the cool ‘Don’t Call, Just Install’ tagline, thereby highlighting the convenience USP of the app.
The six-week long campaign blitzkrieg will encompass commercial advisements, radio spots, mall activations, and corporate events. With mobile apps being the next big thing, foodpanda has definitely attained the first mover advantage by paving the way ahead and breaking through the tiresome process consumers have to undergo of calling a restaurant and ordering vis-a-vis utilizing an app that not only saves time and energy but also serves up a phenomenal range of offers and discounts.
foodpanda CEO (India) and CBO (Global) Saurabh Kochhar said, “Our constant endeavour at foodpanda is to curb the food ordering ruckus in India. Through the TVCs, we aim to capture the value additions that our services bring to the customer via the app. The availability of this app not only scratches down the cumbersome task of searching for phone numbers and ordering, but also offers consumers convenience to choose from a huge number of options.”
The agency plans to take a 360 degree creative and media approach encircling multiple platforms including print, outdoor, television, radio, B-T-L and social media.
Percept/H COO Jiten Bhagat opined, “It is a matter of great pride to be associated with a revolutionary brand like foodpanda. We are glad to have received this opportunity to be a part of their visionary growth journey.”
Percept /H chief creative officer Ryan Menezes stated, “We’re absolutely thrilled with this win and even more excited with the creative opportunity to work for a young, exciting, evolving brand like foodpanda. We’re looking forward to doing some outstanding work with them.”
Percept/ H – Delhi SVP S Suresh added, “foodpanda wanted to reinforce itself as the go-to place for customers primarily for the diverse options they offer and for the convenience of ordering. To achieve it, we created fun commercials through some everyday situations that all foodies can relate to. At a time when we rely on technology for everything, there’s no reason why we should resort to obsolete ways for ordering food, and this messaging has been very effectively portrayed in our creative communication.”
Percept/ H – Delhi executive creative director Siddhartha Bindra commented, “It was great fun to work on foodpanda. It’s a young brand in every sense, led by and targeted at young people. As a client, they appreciate bold ideas and have an infectious enthusiasm in everything they do. We expect to do some great work for foodpanda in the coming year.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
