Brands
Foam Home India partners with Technogel
Mumbai: The sleep industry in India has awakened and how! Foam Home India, a leading premium mattress brand, announces an exclusive partnership with Technogel, the German pioneer of producing gel technology for sleep products such as pillows, mattresses, and other seating accessories. Bringing in cutting-edge sleep technology in India, this association is set to elevate the mattress industry by providing innovative sleep solutions. The collaboration with Technogel Germany marks a significant milestone in the company’s journey towards delivering unparalleled sleep experiences.
Technogel is a unique, plasticizer-free gel material that stands out for its ability to deform in three dimensions. It behaves like a liquid with the shape memory of a solid. The non-toxic, odourless, hypoallergenic material is skin compatible. Beyond that, Technogel moulds itself like water but offers the support of a solid material. It reacts in a unique way to your body, relieving pressure without restricting movement. Unlike foam, Gel gradually conforms in all directions to distribute your weight evenly from head to toe. It alleviates tension and maintains proper spinal alignment while permitting natural freedom of movement. The signature tower design promotes airflow which maintains a temperature that is comfortable for sleeping.
Foam Home India CEO Sabina Bhanpurawala expressed enthusiasm about the collaboration, stating, “ This esteemed partnership adds significant value to our brand and sets the standards for excellence in the mattress industry. We have always believed in designing scientifically genuine and advanced mattresses in India. The perfect construction along with the world’s most advanced material (Gel) helps us raise the bar even higher. This collaboration also ensures that our customers experience the benefits of advanced sleep technology in a simple, accessible manner.”
Foam Home India continues to prioritize the well-being of its customers by introducing Technogel’s innovative gel technology, setting a new standard for sleep quality in the Indian market.
Brands
Celsius100 Consulting names Rhys Rufus CEO
Long-time leader steps up as firm bets on continuity to drive next growth phase
BENGALURU: Celsius100 Consulting Private Limited has elevated long-serving leader Rhys Rufus to chief executive officer, marking a leadership shift as the firm prepares for its next phase of growth.
Rufus takes over from founder S Ghosh, who will continue as founder and managing director. In his new role, Ghosh will focus on strategic direction and new business opportunities, while Rufus assumes responsibility for daily operations and growth initiatives.
The appointment caps a 16-year journey for Rufus at the company. Having joined in its early years, he went on to build Celsius100’s digital services arm from scratch, turning it into one of the firm’s fastest-growing verticals. Under his leadership, the company strengthened its capabilities across digital marketing strategy, performance marketing, campaign execution and measurement.
Beyond digital, Rufus has played a key role in shaping the organisation’s talent pool and expanding its client base. He has led business development efforts across India and helped extend the firm’s footprint into the United Kingdom, reinforcing its position as a cross-market consulting partner.
“Rhys has been the backbone of our growth story for 16 years. He built our digital services practice from scratch, assembled a brilliant team, and won the trust of clients in India and the UK. His calm temperament, his deep commitment to quality, and his ability to forge lasting partnerships make him the ideal person to lead Celsius100 into its next chapter. I could not be more confident in this transition,” said Celsius100 Consulting Private Limited founder and managing director S Ghosh.
Rufus struck a reflective note on taking charge. “Celsius100 has been home for the better part of my professional life and I am deeply honoured to take on this responsibility. We have built something unique together over almost two decades, and I look forward to working with our talented team and valued clients to take the company to new heights. Our focus will remain on delivering work that truly transforms our partners’ businesses,” said Rufus.
Colleagues describe Rufus as a steady hand under pressure and a leader who prioritises long-term relationships. His elevation signals a clear bet on continuity, with the company choosing to promote from within rather than look outside for leadership.
As Celsius100 enters its next chapter, the transition reflects both stability and ambition, with a familiar face now steering the firm towards fresh opportunities.
