MAM
FlowerAura & Tinder Mixers partner for a Floral Fusion workshop
Mumbai: FlowerAura, the leading online gifting platform in India, is pleased to announce its collaboration with Tinder Mixers scheduled to be held on the 18 and 25 May 2024 in Delhi and Mumbai, with Bengaluru and Hyderabad soon to follow; the much-anticipated event promises to be an evening of creativity and fun as it offers attendees an opportunity to connect with new people while indulging in the artistry of arranging flowers and crafting cocktails.
Tinder Mixers bring like-minded people together in an offline social setting to discover new experiences and always leave with a good story. One such discovery offered within the mixer is Floral Fusion created by FlowerAura. The workshop offers floral bouquet crafting as well as a flower-infused cocktail-making session. This workshop adds a new dimension to the clutter-breaking engagement that Tinder Mixers are known for; a relaxed, indoor environment where attendees can explore their creative sides all while associating with new.
Sharing his thoughts on the partnership and upcoming event, FlowerAura co-founder Shrey Sehgal said, “We are thrilled to partner with Tinder, one of the leading dating platforms, for the upcoming event, Tinder Mixers. FlowerAura, as purveyors of floral elegance, understands the parallels between new blossoming connections and their expression through flowers, as every flower tells a unique story. Through our meticulously crafted floral arrangements, we seek to capture the essence of these connections, and with this collaboration, we aim to celebrate the myriad expressions of human emotions. Together with Tinder, we unveil an enchanting flower arrangement workshop, a celebration of newfound experiences, affection, and the power of human connection. Our immersive flower arrangement workshop will guide people towards meaningful conversations and connections that have the potential to last a lifetime.”
The event is limited to 40 people and is exclusively curated to offer them the best time, this includes two complimentary cocktails to kick-start the evening, two complimentary appetizers to satisfy your taste buds, and all the necessary ingredients for the workshop, ensuring a seamless and enjoyable experience for all participants.
Tickets for Tinder Mixers are now live, so don’t miss your chance to be a part of this unforgettable event.
For Delhi Tickets: https://insider.in/tinder-mixers-delhi-may18-2024/event
For Mumbai Tickets: https://insider.in/tinder-mixers-mumbai-may25-2024/event
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
