Ad Campaigns
Flipkart Seller Hub unveils its latest brand campaign – ‘Kuch Khaas Kamao’
Mumbai: Flipkart, India’s homegrown e-commerce marketplace, has launched an ad film under its newly launched ‘Kuch Khaas Kamao’ campaign. The campaign showcases how sellers associated with Flipkart are experiencing growth and greater fulfillment by transitioning their local businesses online through the Flipkart Seller Hub.
The Ad film revolves around the concept of showcasing the benefits that extend beyond financial gains for sellers choosing to partner with Flipkart. The film focuses on the unique journey, highlighting the value of time and trust as powerful motivators, emphasizing the importance of achieving work-life balance and finding satisfaction beyond monetary success.
The ad campaign, as a part of ‘Kuch Khaas Kamao’ campaign, portrays how Flipkart has helped its sellers build trust by providing a reliable platform and support system. Flipkart’s tech-enabled platform empowers them and facilitates a harmonious balance between business growth and personal lives. As the film unfolds, we witness a father’s transformation from a busy business owner to a present and engaged family man. Through the eyes of his curious 12-year-old son, the film captures the father’s newfound presence at home, who begins to wonder about the secret behind this change. The child expresses his contentment with his father’s increased time spent with the family, highlighting their playful interactions and the comical mishaps while attempting household tasks. As the mystery unravels, the boy discovers the secret behind his father’s newfound time: the Flipkart Seller Hub. The film beautifully depicts how Flipkart’s support and resources have enabled the sellers to streamline their operations, automate certain tasks, and ultimately free up more time with their loved ones. This heartwarming story showcases how Flipkart creates an environment for sellers to achieve business success while cherishing meaningful moments with their families.
Flipkart VP & head – marketplace Rakesh Krishnan said, “As a homegrown e-commerce marketplace, we are driven by an unwavering commitment to empowering sellers nationwide through innovative initiatives and solutions. In this era of digital commerce, our focus lies in nurturing MSMEs from tier-2 and tier-3 cities through digital training and implementing seller-first policies that enable them to unlock their growth potential and expand their businesses. The campaign ‘Kuch Khaas Kamao’ showcases the sellers who partnered with Flipkart to achieve qualitative merits such as time beyond the financial gains. Through consistent support, we have enabled business owners to unlock their true potential, and drive business excellence while safeguarding the harmony between work and personal life. Flipkart is paving the way for a new era where success encompasses financial achievements and the priceless treasure of work-life balance.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
