Brands
Flipkart partners Viacom18 for licensing global brands
MUMBAI: In a first of its kind partnership, e-commerce company Flipkart has inked a deal with Viacom18 for licensing three major international brands in India.
In a bid to offer Indian consumers authentic and branded merchandise, the Flipkart – Viacom18 collaboration will see the licensing of Teenage Mutant Ninja Turtles, Spongebob Squarepants and Peanuts for sellers in India.
According to Flipkart, this partnership provides a superior analytics system and tight control to help international brand kick-start their operations in India. Global brands are constantly looking to partner with the most competent manufacturers across categories, and Flipkart aims to become the licensing platform that connects these brands to the most deserving sellers in India.
Additionally, the company has expertise across more than 70 product verticals, which will allow it to offer these brands in a more innovative approach towards merchandising and sales.
With this, sellers will have the opportunity to create a better experience for buyers, by assuring them quality of authentic products and differentiating themselves from the clutter on the marketplace.
Flipkart vice president and head – seller ecosystem Manish Maheshwari said, “Through this online licensing concept, we want to simply this process by connecting brands with the top performing sellers on our platform, giving the brands the power to keep a track on the product sales as well as the quality.”
“It gives us great pride to introduce a concept like this for the first time in India where a global player can connect with Flipkart and have the product licensed across any number of sellers they want,” he added.
Flipkart is also looking to expand and extend its existing ecosystem by adding licensors on one side and high-quality sellers that are eligible to be licensees on the other side.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
