MAM
Flipkart, Myntra partner with Marie Claire for cosmetics, hair appliances launch
Mumbai Homegrown e-commerce marketplace Flipkart along with the group’s fashion, beauty & lifestyle major Myntra on Thursday announced a partnership with Marie Claire, a global lifestyle and fashion brand, to bring the latter’s range of cosmetics and hair-styling appliances to India.
With this launch, Marie Claire, known for salons, magazines, ready-to-wear, and accessories segments running successfully in India, marks its entry into the beauty & hair care appliances category, said the press statement.
Taking note of these strong consumer insights and thorough in-depth research, Flipkart and Myntra, in partnership with Marie Claire have come up with a new range of products that are inspired by French taste and expertise and infused with local influences to meet the needs of India’s next-gen consumer. The aim is to address specific concerns of Indian consumers and give them a ‘makeup meets skincare’ experience, it added.
“We continue to explore partnerships that allow us to bring new brands and products to the Indian market in line with the needs and expectations of our consumers,” said Flipkart senior director- private label Priya Fotedar. “Despite significant changes in our lifestyles over the past year, beauty and hairstyling continue to remain important as ever in the daily lives of consumers. Our partnership with Marie Claire enables us to provide consumers with products that are affordable yet premium.”
“India, for its sheer size, presents a huge and very attractive opportunity for Marie Claire in the beauty sector. We are excited for the opportunity to enter the personal care market – a segment that clearly has a lot of potential for DIY solutions,” said Marie Claire brand architecture partner Roberto Bre. “Partnering with Flipkart and Myntra will give us great reach and visibility among consumers, across the length and breadth of India. Flipkart’s and Myntra’s deep understanding of consumer behaviors and demographics will give us a strategic advantage as we expand our brand presence in the country.”
“Beauty and personal care category is a strong focus area for Myntra. We are continuously expanding our portfolio, with many world-class brands already added so far in 2021, and Marie Claire is another fine addition to it,” said Myntra Fashion Brands senior director Nishant Prasad. “We are also looking to leverage our deep understanding of consumer and category trends to bring to market the most relevant and innovative products in the beauty and lifestyle space catering to evolving consumer preferences.”
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
