Brands
Flipkart launches ‘Shubh Muhurat deals’ with Astrotalk for ‘Big Billion Days 2025’
MUMBAI: Flipkart is taking ‘Big Billion Days 2025’ to a new level with its campaign “Kuch bhi ho sakta hai”, offering surprising deals and unexpected partnerships. One highlight is shubh muhurat deals, a culturally rooted initiative that taps into India’s belief in auspicious timing for major purchases.
Conceptualised by DDB Mudra, the campaign recognises that families often wait for the right muhurat for weddings, house moves, or big-ticket purchases. Flipkart and Astrotalk, India’s leading astrology platform, created a calendar of auspicious moments from 23rd September to 2nd October, during which exclusive appliance deals will drop. Astrotalk astrologers will guide shoppers via live feeds and social media, turning shopping into a tradition-backed ritual.
Flipkart, vice president, large appliances, Rakesh Krishnan said,
“Shubh Muhurat Deals brings together tradition and technology. Buying a big appliance is a meaningful moment for families, and we’re making it even more special by aligning it with auspicious times.”
Astrotalk, founder & CEO, Puneet Gupta added, “We’re helping customers choose not just products, but the right muhurat, so every purchase carries good energy, positivity, and happiness.”
The Shubh Muhurat deals calendar runs from 23rd September to 2nd October, giving customers daily auspicious shopping windows to unlock special offers on appliances. With this innovative cultural crossover, Flipkart proves that during ‘Big Billion Days’, even shopping can be written in the stars.
Brands
Tech Mahindra names Jeetu Anandani VP & country head – enterprise & strategic accounts
Veteran tech leader to drive enterprise growth across Australia and New Zealand
MELBOURNE: Jeetu Anandani has stepped into a larger leadership role at Tech Mahindra, taking charge as vice president and country head for enterprise and strategic growth across Australia and New Zealand.
Based in Melbourne, Anandani will steer the company’s enterprise portfolio in the ANZ region, focusing on expanding business across high-growth sectors such as retail, energy and utilities, health insurance and logistics. The move signals Tech Mahindra’s intent to deepen its presence in one of the world’s most competitive enterprise technology markets.
In his new role, Anandani will lead growth initiatives, build strategic partnerships and strengthen relationships with key stakeholders across industries. His mandate also includes accelerating business development efforts in sectors such as manufacturing, travel and logistics while helping clients navigate digital transformation and AI-led change.
The promotion caps a steady rise within Tech Mahindra. Anandani most recently served as communications, media and entertainment head for BPS across the Asia Pacific and Japan region, where he worked on expanding enterprise deals and strategic partnerships. Before that, he held the role of account director, managing key client relationships and delivery programmes.
Prior to joining Tech Mahindra in 2020, Anandani spent nearly eight years at Telstra as country manager in Mumbai, overseeing operational growth and partnerships. His earlier career includes leadership stints at Tata Consultancy Services, Vodafone and JPMorgan Chase.
With more than two decades of experience across telecom, banking and IT services, Anandani now takes the helm of Tech Mahindra’s enterprise push in ANZ, a region where demand for AI, digital transformation and large-scale technology partnerships continues to gather pace.
