Brands
Flair Pens launches ‘The Right Move’ campaign for eco-friendly pencil
MUMBAI: Flair Pens has rolled out its latest sustainability-led initiative, ‘The Right Move’, a campaign that positions the Move 2mm mechanical pencil as an eco-conscious alternative to traditional wooden pencils. Conceptualised by Schbang, the emotionally charged film uses a child’s perspective to highlight the unseen environmental cost of classroom stationery.
At the heart of the campaign is a simple yet powerful metaphor: the act of sharpening a pencil visually transforms into trees being cut down, reminding viewers of the link between everyday stationery choices and deforestation. By framing this through a child’s innocent lens, the narrative drives home the importance of making conscious decisions early on.
Unlike traditional wooden pencils, the Move 2mm mechanical pencil is refillable and not made of wood, while still retaining a familiar wooden feel. This innovation reduces waste, ensures longevity, and allows students to enjoy the same writing experience without compromising on sustainability.
The campaign is designed to resonate with students, parents, and educators, positioning Flair not just as a stationery manufacturer but as an empathetic innovator addressing both environmental and user needs.
“The 2mm pencil is truly an innovation for a cause. To launch such a product, we wanted to drive the importance of this innovation directly to its users, the children, and inspire them to make the right change,” said Schbang creative lead Vaibhav Das.
Through ‘The Right Move,’ Flair underscores its mission to make sustainable choices accessible and impactful, proving that environmental responsibility can begin with something as simple as a pencil.
Brands
Samsung certifies 1,000 Maharashtra students in AI and coding
The South Korean electronics giant marks its first large-scale skilling push in the state, with women making up nearly half the national programme’s enrolment
PUNE: Samsung has put 1,000 students in Maharashtra through a certified training programme in artificial intelligence and coding, the largest such drive the South Korean electronics company has run in the state and a signal that corporate India’s skilling ambitions are moving well beyond the boardroom brochure.
The certifications were awarded under Samsung Innovation Campus (SIC), the company’s flagship corporate social responsibility programme, which launched in India in 2022 with the stated aim of democratising access to future-technology education. The 1,000 graduates were drawn from four institutions: 127 from Savitribai Phule Pune University, 373 from Pimpri Chinchwad University, 250 from D.Y. Patil University’s Ramrao Adik Institute of Technology and 250 from Anjuman-I-Islam’s Kalsekar Technical Campus. All completed training in either AI or coding and programming, the two disciplines Samsung has identified as the critical pillars of the digital economy.
The programme does not stop at technical training. Soft-skills development and career-readiness modules are baked into the curriculum, a deliberate attempt to close the gap between what universities teach and what employers actually want.
“India’s digital growth story will ultimately be shaped by the quality of its talent pipeline,” said Shubham Mukherjee, head of CSR and corporate communications at Samsung Southwest Asia. “As technologies like AI move from the periphery to the core of industries, skilling must evolve from basic training to building real-world capability. This milestone in Maharashtra reflects how industry and academia can come together to create a future-ready workforce that is both globally competitive and locally relevant.”
The Maharashtra drive sits within a rapidly scaling national effort. Samsung Innovation Campus trained 20,000 young people across India in 2025, hitting its stated target for the year. Women account for 48 per cent of national enrolments, a figure the company cites as evidence of its push for an inclusive technology ecosystem. The programme is implemented in partnership with the Electronics Sector Skills Council of India and the Telecom Sector Skill Council.
Samsung, which is marking 30 years in India this year, runs SIC alongside two other initiatives, Samsung Solve for Tomorrow and Samsung DOST, as part of a broader effort to build what it calls a generation of innovators with both the technical depth and the problem-solving mindset to thrive in a fast-moving digital world.
A thousand certified students is a tidy headline. Whether they find jobs that match their new skills is the harder question, and the one that will ultimately determine whether corporate skilling programmes like this one are genuine pipelines or well-photographed gestures.
