Brands
Flair Pens launches ‘The Right Move’ campaign for eco-friendly pencil
MUMBAI: Flair Pens has rolled out its latest sustainability-led initiative, ‘The Right Move’, a campaign that positions the Move 2mm mechanical pencil as an eco-conscious alternative to traditional wooden pencils. Conceptualised by Schbang, the emotionally charged film uses a child’s perspective to highlight the unseen environmental cost of classroom stationery.
At the heart of the campaign is a simple yet powerful metaphor: the act of sharpening a pencil visually transforms into trees being cut down, reminding viewers of the link between everyday stationery choices and deforestation. By framing this through a child’s innocent lens, the narrative drives home the importance of making conscious decisions early on.
Unlike traditional wooden pencils, the Move 2mm mechanical pencil is refillable and not made of wood, while still retaining a familiar wooden feel. This innovation reduces waste, ensures longevity, and allows students to enjoy the same writing experience without compromising on sustainability.
The campaign is designed to resonate with students, parents, and educators, positioning Flair not just as a stationery manufacturer but as an empathetic innovator addressing both environmental and user needs.
“The 2mm pencil is truly an innovation for a cause. To launch such a product, we wanted to drive the importance of this innovation directly to its users, the children, and inspire them to make the right change,” said Schbang creative lead Vaibhav Das.
Through ‘The Right Move,’ Flair underscores its mission to make sustainable choices accessible and impactful, proving that environmental responsibility can begin with something as simple as a pencil.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
