MAM
Fitbit joins Mumbai City FC as wearable, wellness partner
Mumbai: Fitbit has been named Mumbai City FC’s official wearable and wellness partner for the 2022-23 Indian Super League season. Fitbit will now support Mumbai City FC by monitoring their activities with holistic wellness expertise ahead of a season that sees the Islanders return to Mumbai after two seasons.
Mumbai City FC will sport the Fitbit Charge 5 during the Hero ISL season across MCFC social media handles. The partnership will be further amplified across print, digital content, and on-ground branding.
The company claims that Fitbit Charge 5 is the first-ever fitness tracker that features an EDA sensor that helps in keeping a close check on stress levels. Charge 5’s daily readiness score will help the Islanders understand when they are ready to workout, or should prioritise recovery. They will also be able to keep track of their oxygen levels, heart rate, sleep patterns, and more.
Mumbai City FC CEO Kandarp Chandra said, “We are delighted to announce our partnership with Fitbit. We are involved in a sport that is seeing ever improving fitness and wellness levels, not just in India but globally. Fitbit brings immeasurable expertise in not just health but also technology that will support the Islanders in taking one step towards the wellness standards we aim to hold ourselves to at Mumbai City. This partnership is further evidence of the growing commercial pull of Mumbai City FC, and we look forward to a fruitful partnership together.”
Head of Fitbit India at Google Alok Shankar said, “We are excited to be the wearable and wellness partner of one of India’s most celebrated football clubs—Mumbai City FC. Mumbai City FC players will be able to benefit from the advanced health and wellness features available on the Fitbit platform. We look forward to having the team wear Fitbit Charge 5 to track their workout and recovery and manage their stress levels smarter during the 2022-23 ISL season.”
Mumbai City FC will play Odisha FC in the first home game of the 2022-23 Hero Indian Super League season on October 15 at 7:30 p.m. at their home stadium, the Mumbai Football Arena, after nearly three years.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
