MAM
Firstpost.com rolls out new TVC focussing on journalists
MUMBAI: Firstpost.com has launched its new commercial, which focuses on journalists. The campaign has been conceptualised and created by Contract Advertising.
The commercial shows the unsung hero of the journalism world – the journalist, the source of knowledge, “walking miles, dodging gunfire and battling it out with critics”, only to get his/her effort out to the world – one day late.
The TVC highlights the obvious flaw with the existing ‘newspaper‘ model, that of delivering the ‘daily‘ news the day after it has occurred, the company said.
Firstpost.com VP Durga Raghunath said, “Our entire positioning is about digital first. With our first commercial we wanted to encourage readers to seek news the day it happens on Firstpost.com and with the second, we want readers to know that our growing team of journalists are and will be focused on digital. We want journalism to be broken and created for the web.”
Contract Advertising chief creative officer Ravi Deshpande added, “While celebrating serious journalism, the film punctures it to make the point that newspapers bring you all that fiery passionate journalism a day late. Perhaps then, journalists may consider Firstpost to be a better place to work. And not just journalists, Firstpost are designed to be news that people consume while being on the move.”
MAM
Shah Raza returns full-time as NDTV national revenue head – government
Raza resumes leadership in government sales after a brief part-time stint
NEW DELHI: Shah Raza has resumed his full-time role as national revenue head – government at NDTV, after working part-time for a few months due to personal commitments.
Raza has been with NDTV since 2013, overseeing government sales across India. He brings extensive experience in media and broadcast, having previously served as vice president at TV18 Broadcast Limited, account director at IBN 18, and senior manager at Bennett Coleman & Co. Ltd. (Times Group).
A graduate of Aligarh Muslim University with an MBA, Raza has spent over a decade building a strong track record in government sales and driving NDTV’s revenue growth.
With his return to full-time responsibilities, Raza will continue to lead NDTV’s efforts in government sales, combining long-standing experience with an understanding of the evolving media landscape.
