MAM
First Indian outdoor advertising meet in June
MUMBAI: The great outdoors just got more exciting. Outdoor Today, which claims to be India’s only magazine on outdoor advertising, has announced the launch of an annual convention for the outdoor advertising community in the country.
The two-day event, Outdoor Advertising Convention (OAC 2005) on 10 and 11 June 2005 in Mumbai will bring together experts from the industry in India and abroad.
The aim is to address issues of relevance. The event will end in an awards ceremony.
Outdoor Today publisher Vasant Jante says, “Outdoor Advertising is no longer just a ‘brush and paint’ medium. In fact, the medium has seen resurgence the world over and is also being touted as the last broadcast medium.
“When we launched Outdoor Today in 2002, the objective was to provide a forum for the Outdoor industry that is growing at a healthy 10 per cent. OAC 2005 is the next logical step in that direction.”
OAC 2005 will comprise a series of interactive seminars addressed by thought leaders from India and abroad.
The delegates would comprise all interest groups in the industry including media planning and buying agencies, advertising agencies, outdoor specialists, outdoor concessionaires, regulatory authorities, research agencies etc.
The speakers will address the entire range of issues that are of relevance to the industry, including research, regulation, innovation, technology, creativity etc.
The two-day event would culminate in an awards ceremony to recognise exceptional creative executions on the outdoor medium – another first for the industry.
The event is being supported by the recently constituted Indian Outdoor Advertising Agencies’ Association (IOAAA), an association of all specialist agencies in the country.
Outdoor Today states that specialist agencies currently account for over 60 per cent of the outdoor spends in the country and have been largely instrumental in bringing a semblance of order to a medium considered disorganised for long
Brands
Tata Consumer Products highlights workplace bias with no repeat campaign
Women often repeat ideas to be heard; Tata campaign spotlights bias
MUMBAI: In many offices, a familiar moment unfolds. A woman shares an idea in a meeting. The room nods politely, then moves on. A few minutes later, someone else repeats the same thought and suddenly it lands.
This International Women’s Day, Tata Consumer Products is drawing attention to that quiet but persistent workplace dynamic through TheNoRepeatCampaign, an initiative that highlights how often women must repeat themselves before their ideas are acknowledged.
Conceptualised by Schbang, the campaign centres on a mockumentary-style film featuring a corporate employee known simply as “Doobara”, which literally means “again”. The character symbolises the many women across workplaces who find themselves restating their ideas during meetings, brainstorms and presentations before they receive recognition.
The campaign is grounded in research that reflects a broader workplace pattern. According to McKinsey & Company’s Women in the Workplace 2024 report, 39 percent of women say they are interrupted or spoken over in professional settings. Research by Perceptyx in 2022 adds to that picture, with 19 percent of women reporting frequent interruptions and 42 percent saying it happens at least sometimes.
Tata Consumer Products head of corporate communications and investor relations Nidhi Verma, said the campaign aims to bring a commonly experienced but rarely discussed bias into the open.
“Workplaces thrive when every voice is heard the first time it speaks. With #TheNoRepeatCampaign, we wanted to shine a light on a bias that many women experience but rarely gets called out openly. By encouraging teams to listen more consciously and acknowledge ideas fairly, we hope to create environments where contributions are valued for their merit, not the number of times they need to be repeated,” she said.
The film cleverly mirrors the very behaviour it critiques. Through deliberate repetition in the storytelling, viewers experience the subtle frustration of having a point overlooked until someone else echoes it back to the room.
The initiative also ties into Tata Consumer Products’ internal SpeakUp culture, which encourages employees to share ideas and feedback openly while emphasising the shared responsibility of listening and acknowledging contributions.
Schbang president of solutions Jitto George, said the insight behind the campaign came from everyday workplace observations.
“The insight was simple but powerful. Many women have experienced moments where their ideas gain traction only after someone else repeats them. We wanted the storytelling to reflect that reality in a way that feels relatable, slightly uncomfortable and difficult to ignore. The mockumentary format helped capture that everyday dynamic while prompting viewers to rethink how conversations unfold in their own workplaces,” he said.
Aligned with International Women’s Day 2026’s theme, “Give To Gain”, the campaign underlines a simple message. When organisations give attention, acknowledgement and visibility to women’s voices, the entire workplace benefits.
After all, when good ideas are heard the first time, they do not need a second attempt.
