MAM
First for JAL – transpacific in-flight internet access
MUMBAI: Japan Airlines has expanded its in-flight Internet connection service to flights between Tokyo-New York: the world’s first service on a transpacific flight.
Provided by Connexion by Boeing Inc. (CBB) – a business unit of Boeing – the “JAL Inflight Internet Service”, which took off today, enables passengers to use their own wireless LAN compatible personal computers during flights.
Using VPN (Virtual Private Network) technology, the “JAL Inflight Internet Service” also enables passengers to access securely their company’s network, email and intranet site. Additionally, passengers can access free of charge JAL’s in-flight portal site which contains a selection of content such as company product and service information, says a company release.
Initially the service will be available on alternate days but towards the end of June it will be available daily. JAL’s Tokyo-New York route is popular with business travelers, who represent a high percentage of total passengers.
In 2003, JAL was the first Asian airline to reach an agreement with CBB to introduce in-flight Internet service and the airline introduced it on the Tokyo-London route on December 9, 2004. JAL will continue to expand this in-flight Internet connection service on Japan-Europe and Japan-North America routes, the release adds.
The in-flight internet service is catching up in Asia as well. All Nippon Airways started providing the service on flights between Tokyo and Shanghai in November. Plans are on the anvil to extend the service to its Tokyo-Los Angeles and Tokyo-New York routes. Singapore Airlines will kick off the service in mid-2005. Among Asian airline companies, Taiwan’s China Airlines, South Korea’s Asiana Airlines and Korean Air have signed deals with Boeing.
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
