MAM
First-ever digital edition of Japanese Film Festival 2020 opens today in India
New Delhi: Japan Foundation New Delhi announced the launch of the Fourth edition of Japanese Film Festival (JFF) 2020 in India, today. The one-of-a-kind 10-day digital Film Festival will be held from 4th to 13th December’20. The expansive movie list this year entails 30 of Japan’s most acclaimed films of varied formats and subjects across categories including animation, feature drama, romance, thriller, classic and documentary. Day one of the festival kick-started with the screening of classic and contemporary films, ‘Key Of Life’, ‘The Flavour of Green Tea over Rice’ and ‘Project Dream- How to Build Mazinger Z’s Hanger’.
The Fourth edition of the Japanese Film Festival is accessible to everyone across the country due to the virtual access and patrons can enjoy the best of Japanese cinema from the safety of their homes. From the carefully curated list of films, three movies will be screened each day and will be available for 24 hours on the festival watch page, https://watch.jff.jpf.go.jp/page/india/. Patrons can enjoy unlimited access to multiple movies from the film line-up without any subscription cost. The films selected will be screened in Japanese with English subtitles for the viewer’s convenience.
Commenting on the opening of JFF 2020, Mr. Kaoru Miyamoto, the Director-General of the Japan Foundation New Delhi said, “We are very excited to open the Film Festival in India. The last few months have been reassuring to see the excitement across our platforms. India is an important and growing market for the Japanese arthouses as there is notable inclination and interest for Japanese culture amongst Indians. We have closely mapped audience demand and accordingly created a list 30 popular Japanese films suited to cater to a wider audience base addressing to varied age groups. The response so far has been overwhelming also from cities like Hyderabad, Jaipur etc. in addition to the metros.”
He further added, “We are delighted and grateful for the special place that the festival has carved for itself in the Indian landscape. The last three editions have received a staggering response and, we are hopeful that the festival will be successful and bigger with the first-ever digital edition.”
The Japanese Film Festival 2020 is showcasing a diverse line-up of popular Japanese films like Sumikkogurashi: Good to be in the corner, Production I.G Animation: Tokyo Marble Chocolate, Production I.G Short Animation: (Drawer Hobs), One Night, 0.5mm, Ecotherapy Getaway Holiday, Our 30-Minute Sessions, Little Nights, Little Love, Stolen Identity, Tremble All You Want, The Great Passage, RAILWAYS, Café Funiculi Funicula and more.
Adding fervor to the 10-day Film Festival, the Japan Foundation New Delhi is holding ‘Young Critic Contest’. The contest seeks participation of young elementary and middle school students to write critical responses to the selected animation films from the Festival’s movie line-up. Six winners will be declared by December 24, 2020 and will be awarded a Certificate of Excellence along with exclusive Japanese Film Festival goodies.
For more information on the movie line-up, registration process, festival schedule and dates, you can log onto the Festival watch page, https://watch.jff.jpf.go.jp/. You can also check out the official social handles for regular updates.
Instagram: https://www.instagram.com/japanesefilmfestivalindia/
Facebook: https://www.facebook.com/JapaneseFilmFestivalIndia/
Twitter: https://twitter.com/JFF_India
Brands
Tanishq enters natural gemstone segment with Triptii Dimri campaign
Hues collection debuts ahead of Akshaya Tritiya, spotlighting self-expression
MUMBAI: Tanishq is stepping into the natural gemstone jewellery space with a new campaign featuring actor Triptii Dimri, marking a strategic expansion ahead of Akshaya Tritiya.
The launch introduces the brand’s latest collection, ‘Hues’, a design-led range crafted in 18kt gold and built around 100 percent natural gemstones. The move signals Tanishq’s intent to tap into a fast-growing category driven by consumers seeking authenticity, individuality and expressive styling.
Conceptualised by Lowe Lintas, the campaign film leans into the idea of colour as a form of self-expression. Set in a muted, almost paused world, the narrative comes alive as Dimri selects her jewellery, triggering a burst of colour that transforms her surroundings. The visual metaphor captures how jewellery is evolving from occasion-led adornment to a more personal, mood-driven choice.
The ‘Hues’ collection draws inspiration from the vibrancy of an Indian summer, featuring gemstones such as emeralds, amethysts, citrines, tourmalines and tanzanites. With sculptural forms and techniques like cabochon cuts and layering, the designs aim to bring depth, movement and a contemporary aesthetic to fine jewellery.
Titan Company Limited chief marketing officer Pelki Tshering said, “‘Hues’ marks a bold new chapter as we introduce natural gemstone jewellery in India. The collection reflects the evolving Tanishq woman who is expressive and confident, and seeks jewellery that mirrors her individuality.”
Sharing her perspective, Triptii Dimri said, “What I love about this collection is how it celebrates self-expression through colour. It feels less about occasion and more about expressing who you are in the moment.”
Priced from Rs 30,000, the collection is positioned for both everyday wear and special occasions. To coincide with the festive season, the brand is also rolling out promotional offers, including discounts on making charges and gold rate protection schemes.
With Hues, Tanishq is not just adding a new category but also reshaping how jewellery is worn and perceived, placing personal expression and colour firmly at the centre of its design philosophy.
