Brands
First cry no more as Pee Safe tackles first periods with zero fear
MUMBAI: What do an 8-year-old footballer, a referee, and a nutrition coach have in common? They’re all part of Pee Safe’s mission to make periods less panic, more power. Marking Menstrual Hygiene Day with both emotion and impact, Pee Safe launched its new campaign #ZeroPeriod, a heartfelt initiative to tackle the fear and silence surrounding first periods. The digital video commercial (DVC) at the centre of the campaign portrays the experience of a young footballer who starts her first period mid-game capturing confusion, stigma, and eventually, empowerment.
At the core of Zero Period is Pee Safe’s Disposable Period Panty, designed specifically for first-time menstruators. Think: leak-proof, ultra-absorbent, breathable underwear that feels like everyday wear, not an awkward afterthought. It’s a simple innovation aiming to give girls one less reason to leave the game whether it’s sport, school, or simply being themselves.
According to Pee Safe founder Vikas Bagaria said, “Zero Period is about making space for honest conversations around menstruation, especially the first one. For many young girls, that experience can be confusing and isolating. Our intent with this campaign is to challenge the idea that periods are a disruption or something to be hidden. We want girls to feel equipped, reassured, and uninterrupted in whatever they choose to do.”
According to Pee Safe co-founder Rithish Kumar said, “We notice young girls stepping away from activities they love because of the fear or stigma attached to menstruation. With Zero Period, we want to change that by fostering understanding and support, particularly in environments like schools and sports. Our goal is simple: to help make periods easier, not just physically, but emotionally and socially too.”
The campaign goes beyond storytelling, it includes real-life advocates such as Divya Kumari, a national-level kabaddi referee, and Dr Ankita Pathak, a former kho-kho player and nutrition coach for the National Games 2025. Together, they’re proof that periods shouldn’t bench ambition.
In collaboration with the SRF Foundation and Akhandjyoti Foundation, Pee Safe is taking this movement offline as well. The brand is conducting on-ground menstrual hygiene awareness sessions in underserved communities and across top schools like KR Mangalam, GD Goenka, Bal Bharati, and Delhi Public School.
These sessions designed to offer accurate information, emotional reassurance, and free access to hygiene products aim to give young girls the confidence to manage their periods with dignity, minus the fear.
With over 500 students already reached and more sessions underway, Pee Safe is scoring high on both empathy and impact. First periods may always come with nerves, but thanks to Zero Period, they may now come with fewer exits and more goals.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
