MAM
Firefox makes choosing your adventure bike an experience to remember!
New Delhi: Firefox takes another step towards making adventure and fitness a part of everyday life, launching its first of a kind concept store in New Delhi. This exclusive experiential store located at B- 306, Saraswati Vihar, Pitampura, New Delhi and is spread over a sprawling 1400 sq. feet which make choosing the perfect Firefox Bike more interactive and fun. The store is designed with an aim to provide an engaging, interactive and immersive experience to the consumers.
Firefox is looking to reignite the passion for health and adventure by creating such experiential stores thereby, attracting existing and potential customers. The brand has a diverse product portfolio and caters to customers across ages with its attractive and innovative offerings.
Sharing his thoughts on the inauguration, Mr. Sukanta Das, CEO, Firefox Bikes said, “We at Firefox are very excited to announce the launch of our first exclusive experiential store in the capital city. The new store is equipped with innovative digital activations which will create a new exciting experience for the customers. We firmly believe this experiential store will cement our position as an innovative industry leader and certainly raise the benchmark for our customer service. We invite our customers to come and explore the store as we look forward to receiving great feedback from them and add value to their overall Firefox experience.”
Some interesting aspects about this new store include the “Find My Bike App” designer to assist walk-ins to find the perfect bike(s) as per their individual need. The “Virtual Bike Simulator” as the name suggests allows the rider to experience the ride quality, posture and aspects of performance and comfort. Another unique talking point is the ‘Social Wall’ which is a dynamic screen displaying the experiences of Firefox customers across India which they share in the form of tweets or Instagram stories. To sum it all this is one bike store you must visit irrespective of you being a beginner, amateur or professional biker.
Currently, FireFox has presence in over 75 cities pan India with a retail footprint of over 250 outlets out of which 4 are exclusively owned and operated by the brand and the rest are operated by their robust dealer and franchisee network.
Brands
Pre-seed funding fuels nailinit, India’s new-age nail care brand
Gruhas Collective Consumer Fund backs Gen Z-focused beauty startup
MUMBAI: nailinit, a community-first nail care startup targeting Gen Z and millennials, has raised Rs 2.5 to Rs 3 crore in a pre-seed round led by Gruhas Collective Consumer Fund and Marsshot VC, alongside a clutch of consumer, technology and operator angels.
Backed by entrepreneur and investor Nikhil Kamath, Gruhas Collective Consumer Fund is betting on nailinit’s attempt to give India’s nail care aisle a long overdue makeover. The fresh capital will be used to deepen distribution across quick commerce and D2C channels, build its community engine, and accelerate product innovation in a category that is high frequency but still light on strong brands.
Founded by Tanishq Ambegaokar and Shubham Singhal, nailinit is positioning itself at the crossroads of beauty, self-expression and culture. The brand wants nails to be more than a finishing touch. It sees them as a canvas for identity, content and commerce.
“At nailinit, we are building for a generation that sees beauty as self-expression, not just routine,” said Ambegaokar. “The nail category in India has largely been underserved by strong brands. This capital allows us to invest in product depth, community and distribution in a thoughtful and long-term way.”
Singhal added that while the brand’s tone may be playful, its operating focus is sharp. “This round strengthens our supply chain, expands our digital footprint and enables disciplined execution as we scale.”
The funding round drew notable angels including Shashank Kumar of Razorpay, Arjit Johri of Marsshot VC, Yash Jain, formerly of NimbusPost, Karan Jindal of Meta, Jivraj Singh Sachar of ISV Capital, Nishank Jain of Accel, Yashvardhan Kanoi, Ashwarya Garg of HYPD, Venus Dhuria of Phot.AI and Amishi Parasrampuria of The Whole Truth.
Gruhas Collective Consumer Fund fund manager Gauri Kuchhal, believes the opportunity lies in shifting habits. “Nail care remains underpenetrated in India, with consumers relying on time-intensive salon visits. As convenience and self-expression gain ground, press-on nails can unlock more frequent and experimental usage. Nailinit is well-placed to expand beyond press-ons into adjacent categories.”
The brand is currently the only nail care player in India blending product-led retail with a dedicated kiosk at Jio World Drive in Bandra, where customers can walk in for services while discovering the range. It has also built early traction across quick commerce platforms such as Zepto and Blinkit, with a launch on Instamart in the pipeline, and is available on Amazon, strengthening its omnichannel presence.
In a space long dominated by salon chairs and scattered labels, nailinit is attempting to file, shape and polish the category into something sharper. With fresh funding in hand, the startup is setting out to prove that in beauty, small details can make a bold statement.
