MAM
Firefox Bikes onboards Manika Sharma as marketing head
Mumbai: Bicycle brand Firefox Bikes on Thursday announced the appointment of Manika Sharma as its head of marketing. She will be responsible for strengthening the brand’s position in the market and enabling the next wave of growth.
Sharma is a seasoned marketing professional who comes with over 14 years of experience in building brands and communication. Her past stints include names like PepsiCo, ITC, The Times of India, and BBDO and her most recent assignment was with Signify (formerly Philips Lighting India)
Speaking on the appointment, Firefox Bikes CEO Sukanta Das said, “We are delighted to have a passionate and seasoned professional like Manika join our Firefox team. Manika brings with her a wealth of experience in brand management and marketing communications that will play a pivotal role in the growth of our journey. We are confident that her expertise will be valuable as we build the next generation of Firefox riders in India.”
Commenting on her appointment, Sharma said, “This is such an exciting time to be a part of the Firefox journey. The cycling industry has witnessed an unprecedented boom in recent years. I am thrilled to be given this opportunity and look forward to further strengthen the Firefox brand equity and presence across the country and drive quality growth.”
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
