MAM
Finolex Pipes’ Raksha Bandhan film celebrates sibling bonds
Mumbai: Finolex Pipes, India’s leading manufacturer and long lasting of PVC pipes and fittings, presents a captivating short film as a heartfelt homage to the essence of Raksha Bandhan. This evocative film beautifully encapsulates the enduring bond between siblings, underscoring the significance of this festival in a heart-warming way. Crafted and produced by Campen Factory, and directed by Ripunjoy B’yum, the short film captures the essence of Raksha Bandhan while celebrating the deep bond between siblings.
The story follows a plumber who refers to a client as ‘Didi’. As the plot unfolds, the plumber’s Rakhi breaks while working, causing him emotional turmoil. Unexpectedly, the client, upon being addressed as ‘Didi’, decides to tie a Rakhi to the plumber. This simple yet profound act of tying a rakhi transforms what would have been a routine service call into a touching gesture, rich with meaning and emotion.
The film’s narrative depth mirrors Finolex Pipes unwavering commitment to presenting resonant stories that resonate with audiences and underscore the value of long lasting relationships. This artfully crafted short film serves as a testament to the company’s dedication to fostering connections that matter.
Finolex Industries VP & head marketing & communications Ashok Jaiswar shared his thoughts on this initiative: “At Finolex Pipes, we believe in celebrating long lasting relationships that hold our society together. This film is not just a portrayal but also a testament to the enduring bond siblings share. It aligns perfectly with our values of unity, strength, and connection. We hope it resonates with audiences across generations and reminds everyone of the significance of sibling long lasting relationship during the celebration of this festival.”
Beyond its commitment to innovation and quality within its product offerings, Finolex Pipes dedication extends to initiatives that touch lives on a deeper level. This short film stands as a shining example of the company’s commitment to nurturing meaningful connections within families and communities.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
