MAM
Finolex Pipes’ Raksha Bandhan film celebrates sibling bonds
Mumbai: Finolex Pipes, India’s leading manufacturer and long lasting of PVC pipes and fittings, presents a captivating short film as a heartfelt homage to the essence of Raksha Bandhan. This evocative film beautifully encapsulates the enduring bond between siblings, underscoring the significance of this festival in a heart-warming way. Crafted and produced by Campen Factory, and directed by Ripunjoy B’yum, the short film captures the essence of Raksha Bandhan while celebrating the deep bond between siblings.
The story follows a plumber who refers to a client as ‘Didi’. As the plot unfolds, the plumber’s Rakhi breaks while working, causing him emotional turmoil. Unexpectedly, the client, upon being addressed as ‘Didi’, decides to tie a Rakhi to the plumber. This simple yet profound act of tying a rakhi transforms what would have been a routine service call into a touching gesture, rich with meaning and emotion.
The film’s narrative depth mirrors Finolex Pipes unwavering commitment to presenting resonant stories that resonate with audiences and underscore the value of long lasting relationships. This artfully crafted short film serves as a testament to the company’s dedication to fostering connections that matter.
Finolex Industries VP & head marketing & communications Ashok Jaiswar shared his thoughts on this initiative: “At Finolex Pipes, we believe in celebrating long lasting relationships that hold our society together. This film is not just a portrayal but also a testament to the enduring bond siblings share. It aligns perfectly with our values of unity, strength, and connection. We hope it resonates with audiences across generations and reminds everyone of the significance of sibling long lasting relationship during the celebration of this festival.”
Beyond its commitment to innovation and quality within its product offerings, Finolex Pipes dedication extends to initiatives that touch lives on a deeper level. This short film stands as a shining example of the company’s commitment to nurturing meaningful connections within families and communities.
Brands
Hyundai Motor India rolls out nationwide AC check-up camp from April 10
Limited-period service drive offers discounts, free checks to beat summer heat
GURUGRAM: Hyundai Motor India Limited has announced a nationwide AC check-up camp, rolling out from April 10 to April 18, as temperatures climb and car cabins begin to feel the heat.
The initiative is designed to keep vehicles cool and customers comfortable, offering a mix of free inspections, discounted services and value-added benefits across Hyundai’s extensive service network in India.
As part of the limited-period campaign, customers can avail a complimentary 30-point vehicle check-up along with a free dry wash. The company is also offering a 15 per cent discount on AC servicing, including gas refills, and similar savings on wheel alignment and balancing. Key AC components such as compressors, condensers and cooling coils will be available at a 10 per cent discount, while value-added services like AC disinfectant treatments and plastic restoration also come with reduced pricing.
The camp will be hosted across authorised Hyundai workshops nationwide, allowing customers easy access to trained technicians, genuine parts and diagnostic support without the usual hassle.
Speaking on the initiative, Hyundai Motor India Limited national service head Nilesh Shah said, “At HMIL, customer satisfaction and convenience remain at the core of our service philosophy. With the onset of summer, we are pleased to introduce our nationwide AC check-up camp to ensure that our customers enjoy a comfortable and hassle-free driving experience. This initiative reflects our commitment to delivering proactive care and enhancing vehicle performance through our strong service network across India.”
With mercury levels on the rise, Hyundai’s timely service push aims to ensure drivers stay cool behind the wheel while also nudging them towards preventive maintenance, a small check today that could save a larger repair tomorrow.
