MAM
Finolex Cables enters digital space with Focus
MUMBAI: Integrated communication agency Focus has been roped as Finolex Cables‘ digital media partner.
Focus has been handling Finolex‘s creative, strategy and media planning services for the past seven years.
Trinetra Focus Communication (the digital arm of focus) vice president Harsh Wardhan Dave said, “We are glad to be extending our digital offerings for Finolex Cables. Having realised that electrical cable as a category is a difficult one to communicate, our team has put in great efforts towards effective messaging and strategy to create a strong base for a non-core brand like this. A research insight on the target audience affirmed our belief that it was the right time for Finolex to get into the digital marketing space. Through this mandate, we wish to bridge the gap and build sustainable engagements with the core audience.”
Over the years, Focus has created numerous TVCs, print ads and a large support of in-store activities. This is the first time that Finolex is venturing into the digital media space. The key mandate for its agency would be to concentrate on building the brand awareness along with regular engagement with the target communities.
Focus, established in 1997, develops integrated strategies aimed at providing business solutions to its clients. Together with Focus Media 360 degrees (Media), Trinetra Focus Communications (Digital) and Focus Circle (Creative and Advertising) forms an integrated media agency that truly believes in building brands holistically from inside out.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
