MAM
Fino Payments Bank appoints Streetlight Media as its strategic communication agency
Mumbai: Fino Payments Bank, a subsidiary of Fino Paytech Ltd, which is backed by marquee investors like Bharat Petroleum, ICICI group, Blackstone, IFC, Intel, and LIC, among others, and is the only listed payment bank and first profitable payment bank, has appointed Streetlight Media as its strategic communication partner. The agency secured the account based on previous work experience following its association with the bank since 2018, and the brand will be serviced from its Mumbai office.
Frugal innovation is the key that has given fintech a leadership position at the middle of the pyramid, primarily comprising of emerging India customers. The Mumbai-based Bank operates on an asset-light business model that principally relies on fee and commission-based income generated from merchant network. It has appointed Streetlight Media as its strategic communication agency because of its extensive rural reach, commitments, and ability to deliver strategic outcomes.
As per the mandate, Streetlight Media will develop and execute Fino’s new-age communication strategy, manage and engage media spread across metros and smaller towns in Bharat. The agency will use its PR experience to improve the brand’s image, increase market visibility, and establish deep connections with the target audience. Combined with Fino’s history of innovation in the fintech sector, this partnership will solidify the brand’s position as a market leader in the fintech space.
“The team at Streetlight Media has displayed excellent understanding of our business, which is so critical for effective PR campaigns. As a partner, they have been agile, passionate, and resourceful. Their contribution to the overall visibility of the brand Fino Payments Bank both in national and regional media has been significant. With Streetlight we are in safe hands.” said Fino Payments Bank CMO Anand Bhatia.
Streetlight Media MD Tushar Santra added, “Since incorporation of Streetlight Media in 2009, we have focused on creating a unique blend to fulfill the vision of many enterprises. Our dedicated team with journalism experience will mark this partnership an exciting phase for both organizations. Our knowledge, performance, and strategic approach to the constantly changing media sector perfectly connect with Fino’s vision and objectives.”
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
