MAM
Filter Coffee Co. wins the digital media mandate for Vanity Wagon
Mumbai: Digital agency Filter Coffee Co. has bagged the digital media mandate for homegrown beauty marketplace, Vanity Wagon.
The agency will be in charge of designing and managing Vanity Wagon’s digital and social media communications while curating custom-tailored strategies that are ‘on-brand’ and ‘on-trend’.
“The agency’s strategy to achieve desired objectives is by creating great thumb-stopping content that makes this association one of its kind. We look forward to effective campaigns for our brand to achieve the desired output that makes a difference,” said Vanity Wagon co-founder and CEO Prateek Ruhail.
Filter Coffee Co. founder Anuja Deora added, “We are thrilled to be entering into a partnership with Vanity Wagon, which operates across multiple verticals to pave the way for relevant, compelling, and customized concepts to connect with its target audience. To elevate our association, we’ll use a tailored and upbeat content marketing approach backed with our robust production capabilities to ensure the brand is on top of the latest digital trends.”
Vanity Wagon is a platform that aims to introduce people to the safe, effective, genuine, and non-toxic beauty and personal care products. The brand’s vision is to replace regular off-the-shelf products with natural and organic alternatives that are safe for one’s skin and the environment.
Filter Coffee announced the addition of the beauty marketplace to its growing portfolio of notable brands across categories that include Olay, L’Oreal, Nykaa, Starbucks, Herbal Essences, Japanese beauty brand Bioré, Nature’s Basket, Forest Essentials, Caudalie, Kelloggs, Yakult and Protinex (Danone International), Benefit Cosmetics, Biolage, Kiehl’s India, AptaGrow, to name a few.
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
