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Filter Coffee Co. bags digital mandate for Blossom Kochhar Aroma Magic
Mumbai: Filter Coffee Co., a full-service digital agency, started by Anuja Deora Sanctis has bagged the social media mandate of Blossom Kochhar Aroma Magic, a premium brand known for creating aromatherapy-based skin, hair, body and wellness products.
The mandate allows the agency to handle the brand’s digital marketing and strategy along with content production, social media management, influencer management, content strategy & creation across all their products. The account was won by Filter Coffee Co. in a multi-agency pitch.
Filter Coffee Co. ‘s founder and chief executive officer Anuja Deora Sanctis said, ”We are thrilled to be working with Blossom Kochhar Aroma Magic representing their brand in the online space. It is a brand loved by all, thanks to its all-natural and sustainable products. Having the right resources and expertise, along with a wide reach in the digital world, we are looking forward to a fruitful and long-term collaboration with such an amazing brand.”
Blossom Kochhar group of companies chairperson Dr. Blossom Kochhar said, “We have always believed that what we apply should be as natural and nourishing as what we eat. Filter Coffee Co. seems to resonate with this idea perfectly well. So we are delighted to partner with them to build our social media presence. We look forward to our association with them.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
