MAM
Films focus on noise pollution, street kids, water conservation
MUMBAI: Communications and media operations agency ICOMO Advertising Pvt. Ltd and IMS Learning Resources have come together to produce three public interest films – Noise Pollution, Water Conservation and Street Children.
In the film Water Conservation, a mime artist performs his daily ablutions. The film adopts a humorous approach to drive home a shocking fact – that each of us could be wasting more than 200 litres of water everyday.
The protagonist in Noise Pollution stands next to a blaring loudspeaker without flinching. Super human powers or plain deafness? Where exactly will continuous exposure to noise lead you? The film addresses the issue.
Street Children is on the inspiring life of Ram Naresh Jaiswal – a man who has tried to make life better for 40 street children in his business even though he requires only 20 of them. Jaiswal has accommodated the street children in his small one-room house, and has adopted a girl whom he found in a local train compartment.
Says IMS managing director Kamlesh Sajnani, “Our motto is to guide students not only in their academic pursuits but also in dealing with other issues in life. We were keen to back these projects and reach out to a wide range of students across India”. These films are being screened in top theatres, multiplexes in major cities across India, have a simple yet strong message. An appealing style of narration makes these three films different from the usual kind of public service messages one gets exposed to. Further there is an extensive poster campaign that is also being carried out at the colleges.”
ICOMO Advertising MD Sandeep Verma said, “Extensive research and constant surveys conducted by us as part of their services revealed that there was a need to voice out social issues, mostly related to the youth, through relevant media. Thus ICONCERN was born – ICOMO’s initiative to create social awareness communication.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
