MAM
Fierce competition for Zee accounts
NEW DELHI: It seems to be boom time for the advertising agencies. Some of the top agencies are vying for various Zee channel accounts said to be worth approximately Rs. 400 million.
Those in fray for the accounts include Rediff DY&R, FCB Ulka, Lowe, Contract and Leo Burnett. According to advertising industry sources, various agencies, including existing ones, made presentations yesterday for the accounts up for grabs at Zee’s office in Mumbai. Efforts made to elicit a response from Zee Telefilms proved futile.
Though the official budget is not known, but industry sources indicated that Zee’s account, collectively, is one of the largest accounts in the media world. It is also estimated that the total account would be approximately Rs. 400 million.
At present, Rediff DY&R, along with Contract and other medium sized agencies handle Zee’s creatives. Rediff’s PR division also used to handle Zee TV’s publicity, which it had bagged during the time Sandeep Goyal was the group broadcasting CEO. Earlier this year the PR contract came to an end and was not renewed.
Zee News recently signed on Leo Burnett as its creative agency, which was behind splashing a new look across Zee News logo and channel promotion with the tag `Hakikat Jaise, Khabar Waise’. The ad pitches are being made as Zee, led by the flagship channel Zee TV, has lined up various programming and marketing initiatives that kick off with the festive season in October.
One of the marketing and communication initiatives also include coming out with a new-look FPC (fixed point chart) for the main Zee channels, excluding the Alpha regional channels and the third-party ones like Trendz.
The FPC chart that now comes, beginning October, in the form of a magazine not only has the timings of various programmes, but highlights and pictures from serials and movies to make the experience of rummaging through pages more pleasant.
MAM
Collective Artists Network reshuffles talent leadership
Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee take expanded roles in core division.
MUMBAI: Collective Artists Network just handed the talent baton to its homegrown stars because when your agents have been building careers this long, it’s time to let them run the show. Collective Artists Network has announced the next phase of leadership for its talent management business, elevating senior agents Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee to expanded roles within the division. The move strengthens the company’s foundational talent arm while it continues to grow into content creation and production-led ventures.
Each of the three has played a significant part in shaping artist careers across films, digital platforms and brand partnerships. Together they now represent the next generation of leadership for Collective’s talent operations, with a continued focus on long-term career building, strong partnerships and adapting representation to a fast-changing media landscape.
Collective Artists Network founder and Group CEO Vijay Subramaniam remains actively involved in guiding artist strategy and key relationships. He said, “Talent management has been the foundation on which Collective was built, and that philosophy continues to guide how we grow the company. As we enter this next phase, it’s important that the people leading this business have both deep context and long-term convictions.”
Collective Artists Network partner and head of talent Janahavi Rawal added, “Collective’s talent business has always been built on trust, long-term thinking, and a deep understanding of where artists want to go next. Fiona, Jinal, and Arjun have each played an important role in shaping the careers of the artists we represent, and this phase is about empowering our senior agents further while building the right support systems around them.”
The leadership evolution reflects Collective’s belief in promoting from within and creating clear ownership across verticals. In a talent world where yesterday’s agent is tomorrow’s partner, Collective isn’t just reshuffling chairs, it’s handing the spotlight to the people who’ve been quietly directing the show all along.
