Digital Agencies
fibi launches world’s first digital news platform for content creators in India
Mumbai: fibi founding team consisting of Ankita Gaba (ex-cofounder Social Samosa), Pankaj Sharma (ex-Viacom 18, Mid-Day, J Walter Thompson) and Valentine Vaz (Ex HT Media, Dainik Bhaskar, Mid-Day, Qoruz) has revealed the release of the first-ever content and news platform solely dedicated to social media influencers and content creators.
fibi, For Influencers By Influencers, has launched its portal www.fibiverse.com, the first of its kind in the world that will be the go-to destination for news, updates, and insights on the latest trends and developments in the world of social media influencers and content creators from a very fresh POV.
The influencer marketing industry has witnessed remarkable growth, from a $1.7 billion industry in 2016 to a projected 15 billion in 2022. Influencer marketing has proven to be effective, with eight out of 10 consumers making a purchase after seeing a product recommended by an influencer. Unaudited statistics state that 61 per cent of consumers place their confidence in an influencer as opposed to only 38 per cent trusting branded social media content.
fibi recognizes the growth of influencers and content creators in the digital landscape. It aims to provide a platform where influencers, fans and industry professionals can stay up to date with the latest news and developments in the field.
The launch phase of the portal will feature exclusive interviews with not only the biggest names in the industry but also nano, micro and macro influencers, in-depth analysis of the latest trends and insights from across India and the globe. The portal will feature original content created by some of the most talented influencers and content creators, providing a unique perspective on the industry.
CEO & editor in chief co-founder Pankaj Sharma shared, “We are excited to launch fibi, the world’s first content and news portal dedicated to social media influencers and content creators. We believe that the portal will provide a valuable resource for fans, industry professionals, and anyone interested in the world of social media influencers and content creators.”
Gaba said, “fibi will be a natural extension to my work after having successfully run SocialSamosa.com. Having been involved in social media for more than a decade, I realised there is no wholesome platform that brings the creator economy together. The ‘For Influencers, By Influencers’ ethos will materialise in bringing the community together in form of news articles, video interviews, expert stories, networking meets and much more.”
Vaz shared, “There are many local Influencer marketing agencies and platforms which are decentralising the supply side and providing statistics on Influencer discovery. Brands are investing in the space and trying to source the best ROI driven influencers across languages, however there is no dedicated platform which brings the entire industry together where everyone can share, learn and grow. fibi identified this gap and opportunity.”
BENGALURU: For years, creative teams have learned to live with ambiguity. Vague comments, last-minute changes, feedback that arrives without context, clarity, or conviction. It became part of the job – something teams worked around rather than getting it solved.
But as we head into 2026, that tolerance is wearing thin.
Creative work today moves faster, scales wider, and involves more stakeholders than before. Teams are producing more content across more formats, often with distributed collaborators and tighter timelines. In this environment, guesswork is no longer a harmless inconvenience. It’s a cost – to time, to budgets, and to creative mindspace.
The real problem isn’t feedback, it’s how it’s given
Most creative professionals you see today will tell you they’re not against feedback. In fact, they rely on it. Good feedback sharpens ideas, strengthens execution, and pushes work forward. The problem is ‘unclear’ feedback. When someone says “this doesn’t feel right” without context, they aren’t just revising – they’re basically decoding. They’re guessing what the problem might be, trying different directions, and burning time in the process. Multiply that by a few stakeholders and a few rounds, and suddenly days disappear.
In 2026, when teams are expected to deliver faster without compromising quality, interpretation is a luxury most can’t afford.
Scale has changed rverything
Creative projects used to be smaller and simpler. A designer, a manager, maybe one client contact. Feedback loops were short, even if they weren’t perfect.
Today, the same project might involve internal marketing teams, agencies, freelancers, brand reviewers, and regional teams. Everyone has a say. Everyone leaves comments. And often, those comments don’t agree. More people reviewing work means alignment matters more than ever. Clear feedback isn’t just about being nice to creative teams, it’s about keeping projects moving when complexity increases.
Guesswork quietly wears teams down
One of the less talked-about impacts of unclear feedback is what it does to people.
When feedback is vague or contradictory, creatives second-guess their decisions. They hesitate. They overwork. They keep extra time buffers “just in case.” Over time, confidence drops. Ownership fades. Work becomes safer, not stronger. Creative energy gets spent on managing uncertainty instead of pushing ideas forward. And in an industry already grappling with burnout, unclear feedback adds unnecessary mental load.
Actionable feedback is a shared skill
Clear feedback doesn’t mean controlling creative decisions or dictating every detail. It means being specific enough that someone knows what to do next.
Actionable feedback answers three basic questions:
What exactly needs attention?
Why does it matter?
What outcome are we aiming for?
This applies whether you’re reviewing a video frame, a design layout, or a copy draft. The clearer the feedback, the fewer follow-ups it creates. In 2026, teams that treat feedback as a skill and not an afterthought, will move faster with less friction.
Tools shape behaviour (whether we admit it or not)
The way feedback is delivered is often dictated by the tools teams use. Comments buried in long email threads, messages split across chat apps, or notes detached from the actual work all contribute to confusion.
When feedback lives outside the work, context often gets lost. When it’s disconnected from versions and timelines, decisions get questioned. When it’s scattered, accountability disappears. More teams are starting to realise that feedback problems aren’t just communication issues, they’re workflow issues. How work moves between people matters just as much as the work itself.
From Opinions To Alignment
One of the biggest shifts happening in creative teams is a move away from purely opinion-driven feedback. Instead of “I like this” or “I don’t,” teams are asking better questions:
● Does this meet the brief?
● Does this solve the problem?
● Does this align with the goal?
This change reduces unnecessary back-and-forth and helps feedback feel less personal and more productive. It also makes decisions easier to explain and defend. As creative work becomes more strategic, feedback has to support that shift.
2026 Is About Fewer Loops, Not Faster Loops
There’s a misconception that speed means moving through feedback cycles faster. In reality, the most creative teams aren’t just accelerating loops, they’re reducing them. Clear, actionable feedback upfront leads to fewer revisions later. Clear approval stages prevent last-minute surprises. Clear decisions stop work from circling endlessly.
In 2026, efficiency won’t come from working harder or longer. It will come from designing workflows that respect creative time and attention.
Ending guesswork is a mindset change
Ultimately, ending creative guesswork isn’t just about better tools or processes. It’s about mindset. It’s about recognising that clarity is an act of respect – for the work, for the people doing it, for the time invested and for the mindspace used. It’s about moving from “figure it out” to “here’s what we’re aiming for.”
Creative teams that embrace this shift will find themselves not only delivering faster, but also enjoying the process more. And in an industry built on imagination, that might be the most valuable outcome of all.
