MAM
Fevikwik sticks to fun with AI mashups and Rs 5 lakh prize campaign
MUMBAI: When glue meets giggles, you know Fevikwik is up to something. This time, the quick-fix brand has gone from mending the broken to mashing up the bizarre with its newly launched Fevikwik AI Pack, powered by its in-house engine, KwikGPT. From Monsoon Beats (umbrella with headphones) to Time Waist (belt with a watch) and Cute Chops (a chopping board fused with a vanity mirror), the AI tool conjures up oddball hybrids that are as hilarious as they are shareable. The idea? To prove Fevikwik doesn’t just stick, it sparks imagination.
The campaign, created by Ogilvy India, rides on India’s AI craze, where everything from movie scene swaps to fantasy cricket picks has gone viral. Now, Fevikwik’s twist lets users head to aipack.fevikwik.in, key in any two objects, and watch KwikGPT whip up an image of their invention along with a cheeky name.
And the fun isn’t just virtual. Weekly winners pocket Rs 10,000, while the ultimate “Chutki Mein Kalaakari Champion” takes home a grand prize worth Rs 5 lakh. The most inventive creations also get a social media spotlight on Fevikwik’s channels, fuelling a leaderboard race for bragging rights.
“We want to spark action through instant ingenuity, especially for younger audiences,” said Pidilite Industries Ltd CMO Sandeep Tanwani. “Fevikwik is evolving into a symbol of spontaneous creativity celebrating originality, humour, and the joy of making things happen in the moment.”
Echoing the sentiment Ogilvy India chief creative officer Anurag Agnihotri added: “In a world where AI makes creators of us all, Fevikwik AI Pack spotlights the brand’s playful personality. It’s not just glue, it’s a spark of possibilities.”
With influencers, creators, and digital buzz fuelling the campaign, Fevikwik is proving once again that it knows how to stick to culture and this time, with a big laugh and a bigger prize.
Apple rarely announces minor updates with much fanfare, and iOS 26.4 is no exception. No dramatic redesigns, no flashy keynote moments. What it delivers instead is a focused set of improvements that sharpen the experience you already have. If that sounds underwhelming, spend a week with it. You will change your mind.
Apple Music Learns to Listen Better
The biggest shift in this update lives inside Apple Music. Apple has brought AI-powered playlist generation to the app, and it works on mood rather than genre. Type something like “rainy evening at home” or “running late on a Monday,” and it builds a playlist that actually fits. This is not algorithmic guesswork dressed up in new clothing. It genuinely reads the intent behind vague descriptions and responds well.
Alongside this, a new concerts feature scans your listening history and surfaces live events happening near you. It is a smart bridge between your digital music habits and real-world experiences. Apple is quietly making the case that a music app should do more than just play songs.
Shazam also gets a meaningful upgrade. It can now identify songs without an internet connection. This might sound like a minor convenience, but anyone who has tried to Shazam something at a crowded venue with patchy signal will tell you it is anything but minor. The feature works locally on-device, which also means it is faster.
CarPlay Gets Smarter Controls
CarPlay has been updated with deeper integration for intelligent voice assistants. The goal is to reduce how often drivers need to look at a screen or tap anything at all. You speak, things happen. It is a clear step toward making the driving experience safer without stripping away functionality. The integration feels natural rather than bolted on, which is a harder thing to achieve than it sounds.
The Fixes You Feel Every Day
This is where iOS 26.4 earns its keep. Keyboard responsiveness has been improved, and the difference is noticeable immediately. Typing feels more accurate and less combative. Accessibility features have been refined across the board, with better contrast options and adjusted spacing that makes the interface easier to read without forcing you into larger text sizes.
The Health app has also been updated. It now surfaces more actionable insights from your daily data rather than just displaying numbers. If your sleep patterns have shifted or your activity levels have changed, the app now contextualises that clearly instead of leaving you to interpret raw figures on your own.
These are the kinds of changes that do not photograph well for a press release. They also happen to be the ones that make your phone feel genuinely better to use.
A Few Other Additions
New emojis have been added in this update. They will find their way into your conversations faster than you expect. Family Sharing has also been updated, with more granular control over shared payments and subscriptions. If you share an Apple account with family members, this puts clearer limits on who can spend what, which has been a long-requested fix.
What This Update Actually Represents
iOS 26.4 is Apple doing what it does best when it is not trying to make headlines. Every addition here serves a clear purpose. The AI music features are genuinely useful. The CarPlay improvements address a real safety concern. The small UI fixes accumulate into a noticeably smoother daily experience.
There is no bloat. Nothing feels experimental or half-finished. That discipline is harder to maintain than it looks, especially as operating systems grow more complex with each passing year.
If you have been holding off on updating, this is the one worth installing.
