MAM
Fevicol sticks to fun with a new twist on glue-tube design
MUMBAI: Stick it like a pro, play it like a kid. Fevicol MR, the glue that generations have grown up with, just got a spunky makeover and it’s sticking the landing in style. Pidilite Industries has rolled out an all-new packaging for its iconic craft adhesive, bringing pen-like precision and childlike joy into classrooms, craft corners, and stationery aisles across the country.
The new design features a slick pull-push lock mechanism and a mess-free nozzle, goodbye dried caps and gooey disasters. Shaped like a pen for easy handling by tiny hands, the pack comes in six eye-popping designs, each armed with a QR code linking to craft tutorials for the little Da Vincis and Picassos of tomorrow.
And it’s not just looks that are getting the upgrade. A bouncy new jingle “Pull Karo, Stick Karo, Push Karo” powers the TVC, turning the simple act of gluing into a toe-tapping, cap-twirling performance that’s hard to forget. The spot captures the sheer delight of a kid immersed in creation, reinforcing Fevicol’s role as a childhood essential.
Speaking on the development, Pidilite Industries Ltd., senior vice president for consumer products Kashyap Gala stated, “The revamp of Fevicol MR’s packaging reaffirms our commitment to pioneering innovations that enhance the consumer experience. Consumers have widely appreciated the new packaging. The innovative design has resonated well, particularly with children and their parents, who find the new features both practical, useful, and enjoyable. The ease of use and the fun element introduced by the new designs have enhanced the overall crafting experience.”
With vibrant in-store displays and fresh packaging now out at stationery stores nationwide, the 60-year-old adhesive proves it’s still got the glue game on lockdown. The makeover not only freshens up a classic, but also reinforces Fevicol MR’s promise to spark creativity, one crafty capless tube at a time.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
