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Fevicol sticks to fun with a new twist on glue-tube design
MUMBAI: Stick it like a pro, play it like a kid. Fevicol MR, the glue that generations have grown up with, just got a spunky makeover and it’s sticking the landing in style. Pidilite Industries has rolled out an all-new packaging for its iconic craft adhesive, bringing pen-like precision and childlike joy into classrooms, craft corners, and stationery aisles across the country.
The new design features a slick pull-push lock mechanism and a mess-free nozzle, goodbye dried caps and gooey disasters. Shaped like a pen for easy handling by tiny hands, the pack comes in six eye-popping designs, each armed with a QR code linking to craft tutorials for the little Da Vincis and Picassos of tomorrow.
And it’s not just looks that are getting the upgrade. A bouncy new jingle “Pull Karo, Stick Karo, Push Karo” powers the TVC, turning the simple act of gluing into a toe-tapping, cap-twirling performance that’s hard to forget. The spot captures the sheer delight of a kid immersed in creation, reinforcing Fevicol’s role as a childhood essential.
Speaking on the development, Pidilite Industries Ltd., senior vice president for consumer products Kashyap Gala stated, “The revamp of Fevicol MR’s packaging reaffirms our commitment to pioneering innovations that enhance the consumer experience. Consumers have widely appreciated the new packaging. The innovative design has resonated well, particularly with children and their parents, who find the new features both practical, useful, and enjoyable. The ease of use and the fun element introduced by the new designs have enhanced the overall crafting experience.”
With vibrant in-store displays and fresh packaging now out at stationery stores nationwide, the 60-year-old adhesive proves it’s still got the glue game on lockdown. The makeover not only freshens up a classic, but also reinforces Fevicol MR’s promise to spark creativity, one crafty capless tube at a time.
MAM
MS Dhoni joins Olympiad toppers on Allen Online series Rise to the Top
Episode with Aadish Jain and Krishnarghya Pramanik premieres at 7 pm.
MUMBAI: From cricket pitches to academic podiums, the conversation about excellence is crossing fields. Allen Online is set to release the second episode of its student conversation series Rise to the Top, featuring a discussion between cricket legend Mahendra Singh Dhoni and two young Olympiad achievers. The episode will premiere on the organisation’s Youtube channel at 7 pm today.
The conversation brings together Dhoni with students Aadish Jain from Haryana and Krishnarghya Pramanik from West Bengal, both recognised for their achievements in international Olympiad competitions.
Jain’s journey highlights perseverance. After failing in his first attempt, he continued preparing and eventually secured a gold medal at the International Junior Science Olympiad. Pramanik, meanwhile, achieved International Rank 1 in a global Mathematics Olympiad at a young age through online learning.
The Rise to the Top series aims to bring accomplished students and well known personalities together for candid conversations about ambition, discipline and the mindset needed to succeed in competitive environments.
In the episode, Dhoni discusses preparation strategies, curiosity driven learning and the pressure students often experience while preparing for demanding academic goals.
Drawing parallels between sports and academics, he emphasised the importance of maintaining balance while striving for excellence.
“It is very important to switch on and switch off,” Dhoni said during the conversation. “For me, riding bikes or playing sports like badminton and padel helps me recharge. I believe students should explore different sports early, because unless you try something, you will never know what you are naturally good at.”
Dhoni also encouraged students to remain curious and ask questions as part of the learning process, noting that curiosity and the willingness to seek answers play a crucial role in personal growth.
The episode also touches on the role of mentors and parents in shaping young achievers. Both students acknowledged the support and guidance they received from teachers and family members while preparing for their academic milestones.
Through the Rise to the Top series, Allen Online hopes to create a platform where students can learn from real journeys of persistence and achievement while gaining practical insights into managing ambition, pressure and curiosity in competitive academic fields.
The episode featuring Dhoni alongside Aadish Jain and Krishnarghya Pramanik will be available on the Allen Online Youtube channel from 7 pm today.
