Brands
Festive spirit with Dolby: Top trends for India’s festive season
Mumbai: The festive season in India is just around the corner, and it’s that time of the year when joy, celebrations, and the spirit of giving take centre stage. With people looking to make the most of this season, Dolby is here to elevate your festive experiences with top audio and visual trends. Here are the trends to watch out for as you gear up for the festive season:
1. Immersive audio is a must-have:
Festive celebrations include music and movie nights. This season, it’s all about embracing immersive audio experiences with Dolby Atmos. Enjoy rich, three-dimensional sound that makes you feel like you’re right in the action. Dolby Atmos creates a captivating audio environment, perfect for enjoying classic festive songs or watching your favourite holiday movies with unparalleled clarity and realism. Also watch out for curated festive playlists in Dolby Atmos across streaming platforms. For the sports fan in you, host a watch party & enjoy this festive season with live sports in Dolby Atmos with your family & friends.
2. Relax and Unwind with Dolby Vision:
Festivals are a feast for the senses, and your eyes deserve the best treat. Dolby Vision brings movies and TV shows to life with stunning brightness, contrast, and colour, ensuring an unparalleled visual experience. Dolby Vision technology enhances the nitty-gritty, making every detail pop and leaving you in awe. And you don’t necessarily need to be in your living room near a TV, watch or record & share content in Dolby Vision on your smartphone, tablets etc while on the go as you step out to soak in the festivities…
3. Home Theater Extravaganza:
For the ones who opt for stay-at-home festivities, a dedicated home theatre setup is a must-have. Create your own festive cinema with a Dolby-enabled home theatre system or simply a soundbar or even a standalone smart speaker. A Dolby Atmos-enabled living room device will immerse you in the celebrations, bringing the sounds of fireworks, music, and laughter right into your living room.
4. Streaming Delights:
Streaming services take the lead in festive entertainment. Enjoy a wide array of content, from movies, TV Shows, live sports & news, music or even vernacular content, and make it an unforgettable experience in Dolby. International AV streaming platforms like Netflix, Amazon Prime Video & Apple TV+ to Indian streaming platforms like Disney+Hotstar, Zee5, SonyLIV, JioCinema, SunNXT, Hoichoi etc offer a plethora of content in Dolby Atmos and Dolby Vision. Experience your favorite content in your preferred Indian language now in the best experience available.
5. Gift the Magic of Dolby:
Gifting gadgets or simply recommending an unforgettable experience is a popular festive tradition in India. This season, make the magic of Dolby a part of your gifting tradition. Gift your loved ones Dolby-enabled, TVs, speakers, soundbars, smartphones, tablets or even headphones/TWS for a memorable and thoughtful present that enhances their entertainment experiences. For the ones wanting to share their favourite content experience in Dolby, can gift a subscription of their favourite AV, music or podcast streaming service in Dolby.
6. Watch Party – Bring Stadium home:
Transform your living room into a stadium-like atmosphere and invite friends over for an exhilarating live cricket watch party. Engage yourselves in the immersive audio experience of Dolby Atmos, enhancing the vivid visuals on Star Sports1 HD and Star Sports1 Hindi HD. Feel the excitement as if you’re in the stadium, passionately cheering for your favorite team. It’s a thrilling experience that brings the game to life right in the comfort of your own home.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
