MAM
Festive campaigns made easy with Bigcity’s new strategy tool
MUMBAI: Santa’s got a new rival and it’s data-driven. Bigcity Promotions, the loyalty and sales promotions powerhouse, has just unwrapped a game-changer for Indian marketers: a tech-enabled tool that promises to take the guesswork and the chaos out of festive campaign planning.
Meet the Festive Reward Strategist: a sleek, insight-led platform designed to whip up ROI-focused, sector-specific reward campaign strategies in minutes. At a time when every marketing rupee is being scrutinised for returns, this digital assistant might just be the CMO’s new best friend.
Accessible via bigcityfestiveworks.in, the tool draws from over 18 years of Bigcity’s campaign experience across sectors FMCG, retail, durables, BFSI, alcohol, automobiles, and more. Whether the brief is to drive product trials, boost footfalls, spark engagement, or push repeat purchases, the tool does the thinking strategically and swiftly.
No more late-night Excel wrestling or endless decks. With built-in competitive benchmarking, audience insights, and budget guidance, the platform offers ready-to-deploy strategies tailor-made for festive madness. Brands get instant answers to questions like: “Which reward works best for my TG?”, “What’s trending in my category?”, or “How can I squeeze the most ROI from my Diwali budget?”
“The festive quarter in India is the most competitive and chaotic for marketers,” said Bigcity Promotions Vikas Shah, Co-founder. “Speed, precision, and innovation become non-negotiables. Our tool delivers all three with zero margin for error.”
He added that the platform’s execution-ready output bridges the gap between creative ambition and operational clarity, enabling campaigns that are “compliant, creative, and conversion-ready”.
At its core, the Festive Reward Strategist isn’t just about smart marketing, it’s about faster, sharper, and more rewarding decisions. It’s strategy, gift-wrapped in tech.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
