MAM
Festive advertising sees surge on Surewaves Media platform
MUMBAI: India’s audience aggregation platform for television SureWaves Media is witnessing upwards of 100 per cent increase in festive advertising over the year 2013 across key sectors. The biggest spenders this season are from sectors such as FMCG, food and beverages, automobiles, personal healthcare, financial services, online retail and cellular phone services.
Vis-?-vis last year, sectors such as cellular phone services, online retail, personal healthcare, automobiles and FMCG have increased the ad spend on SureWaves Spot TV network by 297 per cent, 257 per cent, 137 per cent, 119 per cent and 109 per cent respectively. A large thrust of this spend is coming from brands who are targeting the bullish demand in tier II and tier III cities of the country. Even segments such as incense and fragrance market along with building materials industry are aggressively increasing their presence during the festive season.
Talking about the trend, SureWaves MediaTech COO Mandar Patwardhan said, “This is the clear indication of the positive mood prevailing in the country and we are glad that large media buyers and national advertisers are now seeing the value of a media platform like ours that allows brands to tap into the combined audience of the highly popular local and regional TV channels in their target markets and also gives them measurable return on investment.”
SureWaves have developed technology to aggregate local cable and regional satellite TV channels across India allowing advertisers to work through a single platform.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
