MAM
Ferrero India’s star-studded Christmas season
Mumbai: Ferrero India Private Ltd, part of Ferrero Group, one of the world’s leading manufacturers of sweet-packaged products is set to dazzle this holiday season with two enchanting Christmas campaigns featuring Hindi film actors, Hrithik Roshan for Ferrero Rocher and Sara Ali Khan with Ferrero Rocher Moments.
The two new digital films, each starring an Indian luminary, capture the magic and warmth of the holiday season. The campaigns are meticulously crafted to resonate with the festive spirit and highlight the brand’s commitment to making every Christmas moment extraordinary with your loved ones.
In the Rocher Christmas film, the charismatic Roshan invites viewers into his festive haven, adorned with Christmas decorations. Expressing his family’s deep love for Christmas, especially for gifts, Hrithik reveals the perfect gift to light up their Christmas with Ferrero Rocher. He is seen savouring the exquisite taste of Ferrero Rocher, emphasizing that “Roshans love Rocher.”
For Ferrero Rocher Moments, Khan takes centre stage in #Makethemmmmomentperfect Christmas campaign, which revolves around the theme of creating perfect moments with loved ones this festive season. The campaign film begins with Sara asking the viewers if they wish to know how they can make their Christmas perfect. She reveals her secret to a perfect Christmas, by sharing the Ferrero Rocher Moments. Sara is also seen savouring the tantalizing creamy hazelnut and cocoa filling inside a crispy shell with crunchy cocoa sprinkle. The film ends with Sara asking the viewers to be a Santa for your special people with Ferrero Rocher Moments.
Both films not only capture the premiumness of Ferrero Rocher and Ferrero Rocher Moments but also echo the sentiment that every moment can be made perfect for loved ones.
Speaking on the campaigns, Ferrero India marketing head, pralines, Zoher Kapuswala said, “Christmas is a time of joy, love, and sharing precious moments with our dear ones. Ferrero Rocher and Ferrero Rocher Moments has always stood for premium gifting, and our Christmas campaigns featuring Hrithik Roshan and Sara Ali Khan embody these values. The essence of the brand aligns seamlessly with the festive season, making Ferrero Rocher and Ferrero Rocher Moments the ideal choice for gifting, while celebrating the precious relationships we cherish.”
The overarching theme of the campaign is to fortify Ferrero Rocher’s position as a premium brand, emphasizing it’s role as a natural choice for consumers seeking to gift moments of delight to their loved ones.
Brands
UltraTech Cement appoints Jayant Dua as managing director
Dua will succeed K. C. Jhanwar after his term ends in December 2026
MUMBAI: UltraTech Cement, the flagship cement arm of the Aditya Birla Group, has elevated Jayant Dua as managing director, effective 1 April, 2026.
The company’s board also approved his appointment as additional director, managing director and key managerial personnel, effective 1 January, 2027, following the completion of the current managing director K C Jhanwar’s term on 31 December, 2026, according to a regulatory filing.
Dua will serve as managing director for a four-year term from 1 January, 2027 to 31 December, 2030.
A veteran executive with more than 37 years of professional experience, Dua joined the Aditya Birla Group’s cement business in 1996 and spent nearly a decade in various functional and leadership roles.
Over the past two decades, he has held several profit-and-loss and chief executive responsibilities across multiple group businesses, including insulators, insurance, Century Cement and the chlor-alkali segment. In 2023, he was elevated to lead the group’s renewables and textiles businesses.
Within the group, Dua has received several internal honours, including the chairman’s individual award for exceptional contribution in 2002, the outstanding leader award in 2009 and the leader of leaders recognition in 2022.
He holds an engineering degree from Indian Institute of Technology Delhi, an MBA from International Management Institute and has completed the advanced management programme at Harvard Business School.
