MAM
Fem Bleach to launch ad campaign created by Law & Kenneth
MUMBAI: Dabur India‘s facial bleach brand Fem has launched a new ad campaign that features Bollywood actor Sonakshi Sinha and her mother Poonam Sinha.
To be launched in early December, the new ad campaign of Fem has been created by Law & Kenneth.
The campaign aims to promote the new range of facial bleaches under the brand Fem.
Dabur India marketing head (skin care) Sanjay Singal said, “Sonakshi Sinha has been advocating the benefits of Fem Bleaches as the route to healthy and safe fairness for over two years now, and has successfully helped in getting more and more people to switch to Fem Bleaches. Fem Bleaches today stand for giving healthy fairness through natural ingredients like Saffron and Pearls. With this campaign, we are establishing Fem‘s new range as being so natural and safe that even mom‘s recommend it for their daughters beauty care needs.”
In the new TVC, Poonam Sinha is seen sharing her natural beauty secrets with Sonakshi Sinha. The duo takes forward Fem‘s message of ‘Long Lasting Healthy Fairness‘ which comes from natural ingredients like Saffron, Pearls and Milk.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
