MAM
FedEx launches new ad campaign
MUMBAI: Express transportation company FedEx Express, a subsidiary of FedEx, has launched a new ad campaign in India which places strong emphasis on being a trusted global brand when it comes to delivering solutions for all customer requirements.
The TVC of the new ad campaign, ‘Solutions Delivered‘, highlight the brand‘s ability to deliver a complete range of reliable shipping services to, from and within India.
The ads take inspiration from India‘s fascination with movies and music, leveraging humour to engage with customers. Designed to reflect how FedEx understands the requirements of the Indian market, the advertising campaign showcases two commercials that use a mix of Hindi and English.
FedEx Express Middle East, Indian Subcontinent and Africa MD marketing and communications Rakesh Shalia said, “At FedEx we go beyond delivering packages to provide solutions that bring joy-this is the essence of our latest ‘Solutions Delivered‘ advertising campaign. We offer solutions that matter to our customers and push ourselves to exceed their expectations. We serve the diverse needs of customers across the country through our robust domestic network, and unparalleled global connectivity with 31 weekly flights. At our core we are real people working to make a difference in the lives of real people-at home, at work, or on the move.”
One of the ads features an emerging rock group, “Shor bazaar”, and includes a full-length rock song created exclusively for FedEx. The film features a humorous situation that emerges when the band needs special merchandise to be delivered to their fans across India for an upcoming concert tour.
The other TVC features a character who is trying to save the world from a crashing asteroid. The character is depending on complicated solutions-when he could simply use FedEx.
The commercials were made under the creative leadership of Percept/H chief creative officer Ryan Menezes who said, “FedEx delivers hope, happiness and joy. We wanted the advertisements to do the same, and I believe we‘ve succeeded.”
The ads were directed by filmmaker Raj Kaushal. Prime Focus developed the computer graphics.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
